The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. Ask five experts and you’ll probably end up with five different answers. But what’s really the end goal? Why are you doing whatever it is…

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Value Creation vs. Revenue Extraction: Which Kind of Business Are You?

Value Creation vs. Revenue Extraction: Which Kind of Business Are You?

There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in business brought about by new innovations, advances in technology, and improvements in customer engagement. But for all the new changes, old habits sure do die hard. Specifically, there are a lot of old ideas that still have a grip on the business world. These ideas are preventing businesses from successfully engaging present day users….

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How Push Notifications Can Increase User Engagement (With Examples)

How Push Notifications Can Increase User Engagement (With Examples)

It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids, our smartphones have become as much a part of our lives as our opposing thumbs. But just how do companies get those opposing thumbs tapping when you’re not in store, checking your email, or browsing on social media? They do it through push notifications. Breathing New Life Into “Old” Technology Mobile phones have been around since…

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Fall 2016 Student Follows Passion for Scandinavian Design

Fall 2016 Student Follows Passion for Scandinavian Design

After the Fall 2016 semester at DIS Copenhagen, Ellis Price of Bowdoin College decided that “creating textiles was her calling.” During her semester, Ellis was enrolled in the Graphic Design Program, as well as the Textile Design in Scandinavia Workshop. Upon returning home, she began researching how she could intern with a local designer when she stumbled upon Erin Flett’s studio. She ended up landing the internship and even received a “funded internship” grant from Bowdoin College. Read Ellis’ full…

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Nine fiction writing mistakes writers need to stop doing

Nine fiction writing mistakes writers need to stop doing

This is a guest article by Erin Scott. If you are interested in submitting a guest article of your own, be sure to read the guest article guidelines. It may sound strange to say, but a writer has dark clouds hovering overhead while looking at a blank sheet of paper or the blinking cursor in a blank Word document. Although it may appear easy, fiction is formed only after the writer has shed tears and blood (hopefully metaphorical)—poring over pages…

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Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if they’re one mass audience doesn’t really work. It’s like how commercials on TV yell at everyone, yet speak to no one, at the same time….

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3 Reasons Your AdWords Traffic Is Not Qualified

3 Reasons Your AdWords Traffic Is Not Qualified

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to reach $40.60 billion by 2019. US Digital Ad Spending by Format (Image Source) The success of the platforms comes with an influx of competition. As…

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Before Your Next Product Launch, Try These 5 Engagement Strategies

Before Your Next Product Launch, Try These 5 Engagement Strategies

The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement—spreading your message as soon as possible to pique people’s interests and encourage sales. “One of the best ways to get people to care is to get them invested early…

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How to Use Customer Feedback Loops to Reduce Churn

How to Use Customer Feedback Loops to Reduce Churn

Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have a clear picture of what causes people to churn or what you should do about it. Sure, you can use analytics and it will tell…

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Getting Started with Automated Email Marketing

Getting Started with Automated Email Marketing

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it all mean, and how does it all come together to deliver the kind of results that matter to your bottom line? Better yet, how can…

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