Three Lessons Marketers Can Learn From Cable News

Three Lessons Marketers Can Learn From Cable News

I’m a bit of a cable news junkie. Now, I don’t watch it often, but am generally more interested how a news product can draw people in hold their attention for hours, and keep them coming back everyday. But why is this so interesting? And why should marketers care? Because news itself can be pretty boring. For your average 9-5 American with two kids and a mortgage, there’s not a big reason to watch news. And the thing is, news…

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Business and Leadership Lessons From One of America’s Top Turnaround Executives

Business and Leadership Lessons From One of America’s Top Turnaround Executives

You may not have heard of Alan Mulally, but he’s led one of the best turnarounds in modern American business history. As Chief Executive for nearly 8 years at Ford Motor Company, he steered the company through the Great Recession (without taking a bailout), restructured the massive corporation to get the company more focused and streamlined, returned the company to profitability, and doubled the company’s stock price during his 8-year tenure as CEO. And he didn’t do it just by…

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32 Ways Your Ecommerce Company Can Boost Engagement and Sales

32 Ways Your Ecommerce Company Can Boost Engagement and Sales

The ecommerce customer is a moving target. I mean that in more than one way: Online behaviors and buying preferences evolve constantly. Customers jump around relentlessly from apps, to messaging platforms, to social sites and websites. They’re mobile. How do you woo these “moving targets” into engaging with your ecommerce promotions, opting into your offers, and buying your products? Your marketing and media needs to “move” them. You experiment with a variety of ecommerce promotion ideas available to you now….

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DIS Opens New Kollegium in Frederiksberg

DIS Opens New Kollegium in Frederiksberg

The Kollegium is home to 93 local students, 10 international students, and 135 DIS students. DIS is thrilled to give back to the local community and create a unique, international environment in Copenhagen. A Focus on Cultural Exchange This past fall, local and international students applied to live at Nimbus under a competitive process, where willingness to be an active and engaged part of the Kollegium was a large requirement. Selected students interviewed with the DIS Housing Team. (DIS students…

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Why Sales Reps are the Best Marketers in Your Company

Why Sales Reps are the Best Marketers in Your Company

Every marketing playbook begins with “know your target market.” It’s preached day in and day out by the top marketing pros. Every well-paid exec learns this on their first day on the job. And for good reason. Knowing your target market is critical to generating traffic or converting sales. But what does it really mean? Most playbooks will tell you to fill out the classic buyer persona or demographic template. What does that tell you, though? Honestly. BMW sells convertibles…

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Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Why the Top of Your Funnel is Almost Always More Profitable than the Bottom

Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First, your cost per lead tends to be higher than other inbound channels. Chiefly because… Second, AdWords doesn’t scale as well as other options. So you hit a point of diminishing returns. ‘Cause only 3.4% of search queries results in an AdWords click. That ain’t a lot. ‘Specially on your ~5-10 niche keywords that…

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How to cite sources in content writing

How to cite sources in content writing

This is a guest article by Julia Morison. If you are interested in submitting a guest article of your own, be sure to read the guest article guidelines. In the quest to making content look legitimate and reliable, we add quotations of experts. In the process, we often end up annoying them. Let me elaborate it further. When we begin to write an article, we often look for relevant links, quotes, ideas and thoughts of renowned scholars and experts to add….

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Why Inbound Marketing Fails (and How to Guard Against It)

Why Inbound Marketing Fails (and How to Guard Against It)

There’s no doubting the power of inbound marketing. It’s safe to say that inbound has revolutionized the way marketing works in today’s world. When it works, that is. Because many times, it doesn’t. Or at least, it takes too long. Crafting an inbound campaign requires audience targeting, multiple forms of content based on funnel stages, and perfect integration between marketing and sales. Which rarely happens in most companies. And on top of that, inbound marketing tends to pull in a…

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6 Engagement Marketing Metrics & How to Improve Them

6 Engagement Marketing Metrics & How to Improve Them

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must…

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How to Manage Marketing Campaigns like a Financial Currency Trader

How to Manage Marketing Campaigns like a Financial Currency Trader

KPIs are due EOD. Profit and loss statements need to be generated. Budget status updates have been requested. Juggling multiple marketing campaigns is stressful. But more importantly, it’s also incredibly risky. Soon enough, you’ve depleted your budget to the last few cents, and you have nothing to show for it. Or worse, you didn’t spot the right trends in a successful tactic before spending too much on the underperforming ones. And now you don’t have enough money to re-allocate to…

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