Why Understanding Your Customers is the Only Marketing Strategy You Need

Why Understanding Your Customers is the Only Marketing Strategy You Need

We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how many social followers we have. We can watch our number of website visitors grow. But how do we know what is really successful? When it comes down to it, there is only one judge for a successful marketing campaign. The customers. There are dozens of “how to” guides and “best practices” marketers can follow. But the…

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The Ultimate Social Checklist: 7 Steps to Follow for Every Post

The Ultimate Social Checklist: 7 Steps to Follow for Every Post

Promoting on social can feel like a popularity rollercoaster. One minute, you’re on top. Your post is taking off – skyrocketing through timelines and racking up likes and shares. But the next time you post? Crickets. The likes are trickling in, comprised mainly of your team members and the intern’s mom. It’s like everyone forgot about you. Not knowing how your target audience is going to react can be stressful. Putting time, money, and effort into creating a social strategy…

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6 Google AdWords Hacks To Drive More Local Foot Traffic

6 Google AdWords Hacks To Drive More Local Foot Traffic

Who said retail was dead? According to the National Retail Federation, brick and mortar retail stores had a net increase of over 4000 store openings in 2017. For each company that closed a store, 2.7 companies opened stores. Although department stores stayed the same, Superstores thrived. With e-commerce achieving a sales growth of 24.8% in 2017 compared to the previous year, mark my words, it’s booming. But consumers are still flocking to local stores. The main reasons in-store shoppers prefer…

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March for Our Lives: DIS Student and Alumni Participation

March for Our Lives: DIS Student and Alumni Participation

The March for Our Lives rally was organized in solidarity with the marches happening across the U.S. on March 24, 2018. At the rally, Samantha spoke in front of a crowd of hundreds, saying: “I am incredibly honored and humbled to have been able to speak on such an important issue. Throughout this year, I have been able to analyze the U.S. from the perspective of a European student and the opportunity to observe what works in Denmark versus what…

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The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales

The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales

Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. There is always a new platform emerging for marketers to look into and master to stay ahead of the trends. And with algorithms on big platforms like Facebook always evolving, you have to stay on your toes as you figure out how to engage on them. However, through all the change, there is one thing that remains consistent:…

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DIS Faculty Member Receives Royal Honor

DIS Faculty Member Receives Royal Honor

In February 2018, faculty member Toby Musgrave was elected as a Fellow of the Society of Antiquaries of London. Founded in 1707, the Society is England’s second oldest learned society and received its Royal Charter in 1751. Fellowship is regarded as recognition of significant achievement in the fields of archaeology, antiquities, history, and heritage. Toby has been with DIS since 2010; he teaches the Garden Art in European Culture semester course, and this summer, he will teach European Greenspace. He is…

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8 Need-to-Know E-Commerce Image Optimization Hacks

8 Need-to-Know E-Commerce Image Optimization Hacks

Ever wonder why your product image doesn’t show up when you do a Google search for your product? Wonder if that big product image on your new landing page might cause slower loading speeds for your customers? What about conversions? Are your web conversions suffering because you haven’t optimized your images? Images that aren’t optimized can negatively affect site performance, and therefore, conversions. And what about customer retention? Boosting customer retention by just 5% can increase profits by 95%. And…

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6 Ways to Promote Your E-commerce Products on Social Without Being Salesy

6 Ways to Promote Your E-commerce Products on Social Without Being Salesy

The average person spends almost two hours on social every day. This comes out to five years and four months on social apps over the course of a lifetime. While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. We can get the news, family updates, and current events we need to feel connected all in one place. But what’s one thing we’re not looking…

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How to Use Facebook Messenger to Sell More E-Commerce Products

How to Use Facebook Messenger to Sell More E-Commerce Products

Facebook Messenger currently has more than 1.3 billion monthly active users. Not only that, but 2 billion messages are sent back and forth between end users and businesses every month. This is a huge opportunity to move consumers through the sales funnel and to boost your sales. Now that Facebook Messenger has introduced the ability to purchase products directly through the app, the opportunity is even larger than before. Unfortunately, many businesses seem to be struggling with successfully tapping into…

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User Engagement: The Most Important Metric You Aren’t Tracking for Your SaaS Business (and how to do so)

User Engagement: The Most Important Metric You Aren’t Tracking for Your SaaS Business (and how to do so)

**Click here to check out Sherlock – our recently released product on Product Hunt now** User engagement is the lifeblood of every SaaS business. Whether you run a light, freemium prosumer app; or a heavy, enterprise B2B app – the success of your business is dependent on the engagement level of your user base. This is because the business model of SaaS is based on retention. It’s not about acquisition. You can sign-up as many customers as you want, but…

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