Using Marketing Analytics to Win at Email Marketing

Using Marketing Analytics to Win at Email Marketing

You might be part of the group of marketers that feel as though your email campaigns are missing something. Only, you’re not sure what they’re missing. You’ve reversed engineered your competitor’s email campaigns to see what they’re doing, but the truth of the matter is, you will never know the strategy behind their success because you don’t have access to their analytics. So you end up in a cycle. You create emails, you write good copy and add relevant graphics,…

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Let User Behavior Shape Your Customer Engagement Strategy

Let User Behavior Shape Your Customer Engagement Strategy

SaaS growth relies on customer engagement. It can seem like an uphill battle garnering your audience’s attention in a competitive market. However, coupled with behavioral data, a personalized experience is one solution to communicating your product’s value. “Chances are your customers have very diverse backgrounds, interests, and behaviors. A one-size-fits-all approach to customer engagement may alienate your customers and drive them away from your brand,” says Donte Ledbetter, growth producer of content and programming at Appboy. You can serve customers…

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Low Sales? Here’s How to Read Minds to Close More Deals

Low Sales? Here’s How to Read Minds to Close More Deals

People either do what you want. Or they don’t. And there’s not a whole lot you can do about it. Except react. Except follow-up based on a new set of rules. That doesn’t mean you can’t predict it, though. That doesn’t mean you can’t manipulate it. It doesn’t mean you can’t choreograph it ahead of time. Almost every single customer interaction presents an IF/THEN scenario. They either choose to do one thing, do the opposite, or do nothing at all….

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3 Kissmetrics Populations Content Marketers Can Use to Measure Marketing and Retention

3 Kissmetrics Populations Content Marketers Can Use to Measure Marketing and Retention

Content is basically infinite. Run a Google search for a/b testing and you can spend the rest of your life reading about it. So in this proliferation of content, it’s retention, attention, and engagement that are key for content marketers. It’s our goal to get visitors to our content, ideally more than once, and eventually get them to convert in some way. Converting usually starts at the very top of the funnel, by giving eBooks, webinars, email courses, newsletters, content…

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Growth Hacking vs. Growth Mapping: What You Should Be Doing To Scale Your Business

Growth Hacking vs. Growth Mapping: What You Should Be Doing To Scale Your Business

So, you’ve tweaked your landing pages until your conversion rates can’t get any better, split tested every facet of your ad campaigns and collaborated with influencers in your niche to maximize your exposure. What’s next? These tactics are wonderful and can generate explosive growth, but after a while, you’ll reach a plateau. Once your startup is a fully-fledged, profitable business, growth challenges become different. While a startup is focussed on big wins to make the cash register ring, established businesses…

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DIS Copenhagen Hosts First-Year Study Abroad Program, Global AWAKEnings

DIS Copenhagen Hosts First-Year Study Abroad Program, Global AWAKEnings

Through Global AWAKEnings, students study in Copenhagen for a full year. The students are taught by both Wake Forest and DIS faculty, live in DIS housing, utilize DIS classrooms, learn through hands-on learning opportunities, hear from expert guest lectures, and travel on faculty-led study tours across Europe to locations such as Venice and Vienna. Executive Director Malene Torp has been involved in the development of this program since the beginning nearly two years ago, and is proud to have a…

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Measure Twice, Cut Once: The Reason Why All Those Marketing Tactics Keep Failing

Measure Twice, Cut Once: The Reason Why All Those Marketing Tactics Keep Failing

Tactics don’t necessarily fail because they’re bad. They fail because of the context around them. The customer segment was off. The timing was bad. Or the attempt was half-assed. It all works. SEO works. Facebook ads work. Conversion optimization works. But the degree to which they deliver depends wildly on other factors. And the only way to ensure success is to get those things right, first, before jumping head-first into the tactics. Here’s how to do the hard work, up-front,…

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Eight useful habits to help you write your first book

Eight useful habits to help you write your first book

This is a guest article by Richard Nolan. If you are interested in submitting a guest article of your own, be sure to read the guest article guidelines. Many people tend to treat creative jobs as pure fun. And everything that a creative person does is always pure fun, and nothing serious, right? Of course, wrong. Any successful writer will tell you that it is hard work that needs to be taken with all responsibility. So, if you want to keep –…

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3 Ways You Can Use Sales Automation to Convert More Leads into Meetings

3 Ways You Can Use Sales Automation to Convert More Leads into Meetings

Salespeople are at their most valuable when interacting with customers one-on-one. They are highly trained, highly paid professionals who want to convert as many leads into sales as possible. In fact, 80% of sales people think the phone (where they can sell one on one) is the best channel for closing a deal. The problem is that setting up a meeting with a lead requires a lot of tedious and repetitive work which humans don’t do well. Automation helps a…

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The Metrics Every E-Commerce Store Should be Tracking to Drive Growth

The Metrics Every E-Commerce Store Should be Tracking to Drive Growth

The most successful online stores winning at e-commerce are doing so because they’ve become absolutely obsessed with metrics. They swim in data. Every marketing and promotional decision is driving by the data. Because without data you have virtually no chance at making improvements. You don’t know what’s working, what’s failing, or even what success looks like. Driving growth in your e-commerce business requires a few key components: Setting measurable goals (key performance indicators) Identifying the metrics necessary to track those…

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