Why Redesigns Sabotage Your SEO Rankings (And How to Avoid It)

Why Redesigns Sabotage Your SEO Rankings (And How to Avoid It)

It seems like most companies redesign their website every year or so. New trends gain steam, so they want to be more ‘contemporary’ or ‘flat.’ Or new color schemes are en vogue. So every site you visit looks Asana-bright. Everyone now wants to update their site on the same regular basis. I love experimenting with new color schemes and trends, too. Except for one tiny thing. I hate redesigns. Design updates are good. They allow you to incrementally make improvements…

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The Most Overlooked SEO Factor You’ve Probably Been Neglecting

The Most Overlooked SEO Factor You’ve Probably Been Neglecting

SEO isn’t very technical. But it becomes technical because so many marketers and content creators are using the latest “hack” to increase their rankings. The more information there is, the more differing opinions you hear, the more complicated it becomes. But at the end of the day, it boils down to a couple things: Getting backlinks to your site Satisfying users The more quality sites you have pointing to yours, the more credible Google will view your site. Backlinks maybe…

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7 Social Media Trends to Watch and Capitalize On in 2018

7 Social Media Trends to Watch and Capitalize On in 2018

The trend is your friend. Why? Because trends often become the norm, and getting in early allows you to harness its power without too much competition or noise. Write something off as “just” a trend, and you may be late to the party of the year. Remember when Facebook was a “trend”? Or Twitter? Instagram? Now, those are a key component to your digital marketing plan (and if not, they should be). You’ve got to reach and engage with your…

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Stop Guessing, Start Converting: Here are the Keywords to Use for Awareness, Consideration, and Decision Stage Content

Stop Guessing, Start Converting: Here are the Keywords to Use for Awareness, Consideration, and Decision Stage Content

People think SEO is all about traffic. But I’m here to tell you that’s not the case. Yes, if you do it correctly, SEO should bring in lots of traffic. Ultimately, though, SEO is about revenue. It’s about driving in new customers to buy stuff. And that’s why most people do keyword research wrong. Here’s the common mistake I always see. People do two things when researching new keywords: They look at estimated monthly search volume And they compare that…

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10 Website Personalization Hacks to Skyrocket Your Conversion Rates

10 Website Personalization Hacks to Skyrocket Your Conversion Rates

I’ll be honest: I don’t like general marketing statements. You know the ones. I cringe a little bit when I hear “know, like, and trust.” The problem is that these are too flimsy. They’re not actionable or instructive. And they very rarely come with cold-hard data behind it. Turns out, though, that there’s a little truth in this one. People do like to buy from people they know. Or, maybe more accurately, who know them. Here’s what I mean. Accenture…

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What Startups Can Learn from ‘Tax Relief’ PPC Campaigns

What Startups Can Learn from ‘Tax Relief’ PPC Campaigns

Old-school industries don’t get the credit they deserve. Every blog online focuses on the hot new startup. People write case study after case study on the trendy new subscription box. But no one ever talks about offline companies. Even though, many times, there’s WAY more money at stake. Take ‘tax relief,’ for example. The latest IRS numbers show that people fail to pay $458 billion a year in taxes. That accounts for almost 69% of our annual deficit. Obviously, people…

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The Art and Science of Storytelling — And How to Use Both to Reach Your Audience

The Art and Science of Storytelling — And How to Use Both to Reach Your Audience

Marketers are a lot like those realtors on HGTV’s “House Hunters.” The same way they’re trying to find a bungalow with beach access that also has a downtown industrial-loft feel (and stays within a $50,000 budget …), we’re constantly striving to create content that accomplishes many things. We need to create content that’s thoughtful and well-crafted — content that speaks to our audiences, deeply engages them, thoroughly answers their questions, and helps them do their jobs better. And we also…

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Why Entrepreneurs Cannot Ignore Their Company’s Brand

Why Entrepreneurs Cannot Ignore Their Company’s Brand

“Branding” “Our brand is strong” “Brand equity” “Our brand is admired around the world” These words and phrases make most entrepreneurs and employees roll their eyes. They view brand as an overused term that means very little to the world outside the company. But your brand may be the most valuable asset your company has. It’s also the most fragile. Here’s why a brand is so important, what can happen when a brand is damaged, and how to create a…

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How to Convert Blog Readers to Leads

How to Convert Blog Readers to Leads

17 comments, 223 likes on Facebook, and 88 retweets. You’re writing stuff, and people are reading it. They’re clicking your links and arriving at your blog. Your efforts are finally paying off with a steady stream of traffic. We’re not going to focus on the importance of a business blog. You know it’s crucial to business success in the 21st century: 85.1% of American households have some sort of computer, to say nothing of the prevalence of smartphones. Marketers that…

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Competitive Advantages Aren’t Enough. Your Business Needs a Moat.

Competitive Advantages Aren’t Enough. Your Business Needs a Moat.

Moats are ditches of water that surround castles. They’re the first-line of defense against intruders. Legendary investor Warren Buffett suggests you look at your business in a similar way. Your business is the castle, and the moat is what protects your business from competitors. Some refer to this moat as a competitive advantage. The moat of a 14th-century castle Successful companies have moats that protect them from competitors. Their moat can be a technological advantage, a real estate advantage, pricing…

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