How to Master Analytics like Will Smith and Amazon

How to Master Analytics like Will Smith and Amazon

Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick. Even his movies that didn’t get good reviews, like Hancock and Suicide Squad, grossed over half a billion each worldwide. Wouldn’t you just love the worst of your ventures to make half a bill? So, what’s the secret to Smith’s success? How has he chosen…

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How to Leverage Behavioral Analytics In Your Growth Strategy

How to Leverage Behavioral Analytics In Your Growth Strategy

If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs, right? Great, but you also need to understand the context that surrounds that data. I know that sounds a little dense, but bear with me. What I mean is that information alone isn’t enough. Yes, in data we trust. Sure, lots of metrics are all well and good, but if you can’t leverage that data, there’s no…

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Setting Your Customer Engagement Emails on Automation Using Kissmetrics

Setting Your Customer Engagement Emails on Automation Using Kissmetrics

Human attention spans are embarrassingly bad. I’d have to be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point: In this age of infinite distraction, brands that can keep their customers engaged with the product are bound to be the winners. Fads come and go (by definition) and companies have short lifespans. Here one day, closed (or acquired) the next. Brands that will succeed…

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Homepages Rarely Convert Because These 6 Elements Are Often Ignored

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what you already know about homepages. You are a smart marketer. You already know a homepage is your website’s front door. It’s where most of your…

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How to Leverage Behavioral Data Across Your Company

How to Leverage Behavioral Data Across Your Company

Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending on your specific requirements. The complexity and management overhead of event tracking can rise quickly when every data-capturing tool your team adds requires developers to implement tracking code for every product. It…

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How to Do Customer Engagement If You’re In a Unique Niche

How to Do Customer Engagement If You’re In a Unique Niche

I once worked with a business who specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your target market, then you’ve got your work cut out for you. But at the same time, a unique niche is a huge advantage! Marketing in…

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Write it the right way: Grab people’s attention to read your content

Write it the right way: Grab people’s attention to read your content

This is a guest article by Patrick Panuncillon. If you are interested in submitting a guest article of your own, be sure to read the guest article guidelines. Content lies in the heart of a successful marketing strategy. In the realm of digital marketing, it isn’t just enough to have a high number of followers or subscribers. Without having an arsenal of carefully crafted content, you will render your efforts useless. Undoubtedly, this problem is one a lot of web writers…

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Why Your Team Needs a Growth Manager

Why Your Team Needs a Growth Manager

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re in the startup world, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the marketing field today, while taking a closer look at how to hire the right kind of person to propel your company forward. Let’s…

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7 Biggest PPC Nightmares Sinking Your ROI

7 Biggest PPC Nightmares Sinking Your ROI

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, you can’t quite figure out why. Not to worry. Most of the time, you just need to know where to look. You need to be…

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4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top down decisions that were influenced by lack of foresight, knowledge or budget. Others were due to an industry that is undergoing rapid change. As John…

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