DIS Faculty Member Receives Royal Honor

DIS Faculty Member Receives Royal Honor

In February 2018, faculty member Toby Musgrave was elected as a Fellow of the Society of Antiquaries of London. Founded in 1707, the Society is England’s second oldest learned society and received its Royal Charter in 1751. Fellowship is regarded as recognition of significant achievement in the fields of archaeology, antiquities, history, and heritage. Toby has been with DIS since 2010; he teaches the Garden Art in European Culture semester course, and this summer, he will teach European Greenspace. He is…

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8 Need-to-Know E-Commerce Image Optimization Hacks

8 Need-to-Know E-Commerce Image Optimization Hacks

Ever wonder why your product image doesn’t show up when you do a Google search for your product? Wonder if that big product image on your new landing page might cause slower loading speeds for your customers? What about conversions? Are your web conversions suffering because you haven’t optimized your images? Images that aren’t optimized can negatively affect site performance, and therefore, conversions. And what about customer retention? Boosting customer retention by just 5% can increase profits by 95%. And…

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6 Ways to Promote Your E-commerce Products on Social Without Being Salesy

6 Ways to Promote Your E-commerce Products on Social Without Being Salesy

The average person spends almost two hours on social every day. This comes out to five years and four months on social apps over the course of a lifetime. While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. We can get the news, family updates, and current events we need to feel connected all in one place. But what’s one thing we’re not looking…

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How to Use Facebook Messenger to Sell More E-Commerce Products

How to Use Facebook Messenger to Sell More E-Commerce Products

Facebook Messenger currently has more than 1.3 billion monthly active users. Not only that, but 2 billion messages are sent back and forth between end users and businesses every month. This is a huge opportunity to move consumers through the sales funnel and to boost your sales. Now that Facebook Messenger has introduced the ability to purchase products directly through the app, the opportunity is even larger than before. Unfortunately, many businesses seem to be struggling with successfully tapping into…

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User Engagement: The Most Important Metric You Aren’t Tracking for Your SaaS Business (and how to do so)

User Engagement: The Most Important Metric You Aren’t Tracking for Your SaaS Business (and how to do so)

**Click here to check out Sherlock – our recently released product on Product Hunt now** User engagement is the lifeblood of every SaaS business. Whether you run a light, freemium prosumer app; or a heavy, enterprise B2B app – the success of your business is dependent on the engagement level of your user base. This is because the business model of SaaS is based on retention. It’s not about acquisition. You can sign-up as many customers as you want, but…

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Get Web Traffic Without Relying on Google – or Spending a Dime

Get Web Traffic Without Relying on Google – or Spending a Dime

As of this month, Google had almost 75% of the search engine market share, which means that far more people are looking for information on Google than on any other search engine. So, if you have a new website, you should be putting most of your energy into ranking on Google, right? Well, let’s look at it this way: If you were traveling from the East Coast to the West Coast, would you only take a single road? What would…

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How to Manage a Sales Team: Killer Strategies in 2018

How to Manage a Sales Team: Killer Strategies in 2018

Managing a sales team is no easy task. You have the potential to either make or break your sales reps. And there’s tons of conflicting information out there. Effective sales managers recruit top sales leaders, provide them with the tools they need to bring in sales and watch the numbers grow. But it isn’t always as simple as that. Sales managers can either inspire their teams and help them reach their goals or crush their morale, which leads to a…

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LinkedIn Pulse: A Complete Guide (+ Examples)

LinkedIn Pulse: A Complete Guide (+ Examples)

You blog because you want Internet users to discover your content and engage with it. But sometimes, your reach just isn’t large enough. That’s why it’s good to diversify your content. Creating more content and putting it in more places gives you as many views, readers, and customers as possible. If you want to boost brand awareness and engagement, you need to be active on as many platforms as you can to spread your brand across the web. That’s why…

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What is Vero? 9 Things About the New Social Media App

What is Vero? 9 Things About the New Social Media App

Remember Orkut? Or Friendster? How about MySpace and Classmates? Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. For every success like Snapchat, there are plenty of others that failed to gain any serious momentum, even if they were fun and innovative ideas. Are you familiar with Vero? You know Facebook, of course, and Twitter, Pinterest, Instagram, LinkedIn, and WhatsApp. They’re good (though not perfect). You probably use…

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Technical SEO: Why It’s Becoming More Important Than Any Other SEO Tactic

Technical SEO: Why It’s Becoming More Important Than Any Other SEO Tactic

No website can stand without a strong backbone. And that backbone is technical SEO. Technical SEO is the structure of your website. Without it, everything else falls apart. Imagine you wrote the most amazing content in the world. It’s content that everyone should read. People would pay buckets of money just to read it. Millions are eagerly waiting for the notification that you’ve made it available. Then, the day finally comes, and the notification goes out. Customers excitedly click the…

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