The One Thing Every Marketer Should Do

The One Thing Every Marketer Should Do

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control. And even when you try to be proactive, you are probably planning ahead from a 3-month period to…

Read More Read More

I Need Your Help With Ubersuggest

I Need Your Help With Ubersuggest

It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress. Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features. If you haven’t played with Ubersuggest in the past few months, give it a try. Type in a URL or a keyword and click around. The…

Read More Read More

An Inside Look at Google’s Future Plans

An Inside Look at Google’s Future Plans

Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and that’s ok. Instead, I want you to focus your energy on how you can leverage these changes before your competition. Let’s get started… Change #1:…

Read More Read More

My 6-Step Content Marketing Formula That Drives 3,549 Visitors

My 6-Step Content Marketing Formula That Drives 3,549 Visitors

Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you this… most people forget the “marketing” in content marketing. Most people write content but don’t do a great job of promoting it. Here’s the thing:…

Read More Read More

Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed that very few people are talking about what’s really going to happen in 2020. Sure, they will tell you things like…

Read More Read More

New Fellowship for DIS Alumni to Pursue Graduate Studies in Sweden

New Fellowship for DIS Alumni to Pursue Graduate Studies in Sweden

Starting in the 2020-2021 academic year, the fellowship covers one year’s tuition for one of KI’s esteemed Global Master’s Programs. KI is one of the world’s most recognized medical institutions and is Sweden’s largest center of medical academic research. Since 2015, DIS and KI have collaborated academically to offer students unique and rigorous education opportunities. This past September, Director of International Relations, Julie Scott, and the Associate Academic Director at DIS Stockholm, Tina Mangieri, visited campuses across the U.S. While…

Read More Read More

How Google’s Bert Update Will Affect Content Marketing

How Google’s Bert Update Will Affect Content Marketing

Google announced that it has been rolling out a new update call Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is, it’s the biggest update since Google released RankBrain. In other words, there is a really good chance that this impacts your site. And if it doesn’t,…

Read More Read More

Summer 2019 International Educators Conference

Summer 2019 International Educators Conference

DIS welcomed colleagues to DIS to celebrate learning and study abroad at our IEC, which is hosted every fifth year. Under the theme For the Love of Learning, IEC participants engaged in five topics throughout five days: Lagom, Dislocation, 55°N 12°E, Trust, and Footprints. The topics approached integral aspects of Scandinavian culture as seen from the inside. One keynote presentation was held at the Danish Architecture Center by Jan Gehl, world-renowned architect and urban design consultant, and Jeff Risom, DIS…

Read More Read More

DIS Faculty on Panel at UN Human Rights Council

DIS Faculty on Panel at UN Human Rights Council

The panel was opened by the Ambassadors and Permanent Representatives of Israel and Germany. Also on the panel were UN Special Rapporteur on trafficking in persons, Israel’s National Anti-Human Trafficking Coordinator, and a Public Prosecutor from the Office of the Federal Public Prosecutor General of Germany. Brandt Christensen contributed to the panel with the perspectives of the victims of trafficking, a topic on which she has a lot of knowledge through her NGO and legal work in the anti-trafficking field since 2007. Brandt…

Read More Read More

New Architecture and Design Library Space Open to Visitors

New Architecture and Design Library Space Open to Visitors

The new DIS Architecture and Design library space has all the natural light and clean lines of classic Scandinavian design. Designed by former DIS Program Assistants, Emily Friedenberg and Brandon Brooks, the space offers students a great place to study and collaborate. The space showcases purpose-built shelving that was crafted in DIS wood workshops in Copenhagen by DIS workshop assistants, Molly Bess Steffensen Taylor and Signe Østergaard Lund. Filled with books, the space holds fascinating reads on architects, architecture firms,…

Read More Read More

Skip to toolbar