5 Post-Purchase Email Campaign Tactics Worth Trying

5 Post-Purchase Email Campaign Tactics Worth Trying

Woo-hoo! Your team just clinched another new customer. That’s great news. But before you celebrate, think about the next step in the sales process. Communication plays a critical role in fostering customer loyalty. To transform buyers into die-hard advocates, it’s important to improve your post-purchase emails. “For a business to thrive, it must provide customers with long-term value that translates into repeat purchases and, thus, increases the customer’s lifetime value to the company. And that is where carefully crafted post-purchase…

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How to Find Which Sites are Driving Retention

How to Find Which Sites are Driving Retention

I’ve previously written about how to use Kissmetrics to find which backlinks drive signups. I wrote that article because we all know backlinks are great for SEO, which is great for traffic, but what really matters is the quality of traffic you’re getting. So, what that post explained was how you can use a Funnel Report to see who came to your site, and how many of them signed up. We then segmented that traffic by the first ever link…

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10 tips to help beginner writers get started in writing a book

10 tips to help beginner writers get started in writing a book

This is a guest article by Rachel Summers. If you are interested in submitting a guest article of your own, be sure to read the guest article guidelines. It’s said that everyone has at least one book in them. If you think you’re ready to get started on writing yours, that’s great. If the process of writing is putting you off though, don’t worry. These 10 tips will help you get started and help you achieve your writing goals. Read, read,…

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Fall 2017 International Educators Workshop: An Inspiring and Collaborative Week at DIS

Fall 2017 International Educators Workshop: An Inspiring and Collaborative Week at DIS

This IEW had a special focus on the Big Ten Academic Alliance, and DIS was honored to welcome 15 participants from nine different Big Ten member universities: Indiana University, University of Michigan, University of Minnesota, Northwestern University, Ohio State University, Pennsylvania State University, Purdue University, University of Wisconsin-Madison, and Michigan State. Participants experienced a mini-semester at DIS in a week, where half lived with Homestays, joined field studies, attended classes and academic seminars, and met with current students. 30 participants…

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Professional Panel Presents on Living and Working Abroad

Professional Panel Presents on Living and Working Abroad

With a room full of students eager to hear what it is like to live and work abroad, speakers presented their personal perspectives on how and why they decided to move abroad. With a room full of students eager to hear what it is like to live and work abroad, speakers presented their personal perspectives on how and why they decided to move abroad. The panel included: Chloe Williams, Senior Communications Specialist at Designit Billy Leahy, Head of Content Marketing at…

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How a Structured E-Commerce Testing Plan Leads to Quick & Stable Wins

How a Structured E-Commerce Testing Plan Leads to Quick & Stable Wins

If you were Amazon.com CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to…

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6 ways for beginners to start in freelance writing

6 ways for beginners to start in freelance writing

This is a guest article by Emily Johnson. If you are interested in submitting a guest article of your own, be sure to read the guest article guidelines. Well, this is a writer’s dream come true, pet subject, etc etc, is it not? This, after all, is what we writers love and are paid to do, this is our livelihood, and we are now teaching others how to follow in our footsteps. Sweet deal? Oh yes. Writing is not tough, for…

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Real World Growth Hacking: A Guide to Getting Customers for the Unfunded

Real World Growth Hacking: A Guide to Getting Customers for the Unfunded

“1.2 million uniques in 18 months.” Sounds impressive. Looks amazing at first blush. Until you start reading. Until you start listening. And then you see it. Spot it from a mile away. “Raised $XX million from Joe Schmo venture partners” in fine print towards the bottom. Like it was insignificant. Like it didn’t change anything. Immediately you should see red flags. Instantly you should be put off. It’s not just the money. It’s the access. It’s the network. It’s the…

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Tell a gripping tale, create exhilaration: Writing the conflict of a story

Tell a gripping tale, create exhilaration: Writing the conflict of a story

This is a guest article by Erin Scott. If you are interested in submitting a guest article of your own, be sure to read the guest article guidelines. Conflicts are vital—they bring the thrilling tide in stories. They bring pressure and tension that make your story worth reading—the so-called engine that keeps your novel running in your reader’s senses. Without conflict, your story fails. How do you craft a conflict of a story that not only triggers emotions but also creates…

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Timely and Relevant Is The Only Message That Matters

Timely and Relevant Is The Only Message That Matters

During the 2014 Grammy Awards, musician Pharrell Williams was seen wearing an unusual hat: Image Source Sure, he may have gotten some funny looks, but it didn’t seem like a big deal. That is, until a certain fast food chain seized the opportunity to craft a clever tweet: Hey @Pharrell, can we have our hat back? #GRAMMYs — Arby’s (@Arbys) January 27, 2014 This was a spectacular feat on several levels. Many brands had been unsuccessfully trying to capitalize on…

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