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DIS Joins The Fund for Education Abroad

DIS Joins The Fund for Education Abroad

The Fund for Education Abroad (FEA) is a non-profit organization, which provides scholarships to minority, first-generation, and other types of underrepresented students in the U.S. DIS recently joined FEA’s Access Partners. Each Access Partner pledges $5,000 per semester to support FEA scholarship applicants participating in their programs.

 

We are proud to join forces with FEA and the many Access Partners who share our belief in the expansive experiences that international educational offers as well as our longstanding commitment to access and inclusion in study abroad.” – Malene Torp, Executive Director of DIS

 

Brad Stepan, Director of North American Operations, will join the FEA Access Advisory Board (AAB). This body provides feedback about the Access Partner program. In the AAB, Brad will work with representatives from the other FEA Access Partners, such as: AIFS Study Abroad, CAPA The Global Education Network, SIT Study Abroad, The Institute for Study Abroad (IFSA-Butler), Terra Dotta, The Intern Group, The University of Auckland, School for Field Studies (SFS), CET Academic Programs, University Studies Abroad Consortium (USAC), GoAbroad.com, and FIE: Foundation for International Education.

 

We are thrilled to welcome DIS as an Access Partner as we work collaboratively with a growing group of leaders in international education to change the face of study abroad.” – Jennifer Calvert, Executive Director of FEA

 

Additionally, DIS alumnus – and now FEA Board Member – Amar Rewari, M.D. has established The A. Rewari Family Scholarship for Study Abroad in Denmark with FEA. This new scholarship became available in the 2019-2020 FEA application cycle. Dr. Rewari studied European politics at DIS during the Fall 1999 semester.

>> Learn more about the Fund for Education

>> Check out the A. Rewari Family Scholarship for Study Abroad in Denmark

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17 Charts That Show Where Content Marketing is Heading

17 Charts That Show Where Content Marketing is Heading

content

I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress.

Fast forward to today and WordPress is worth over a billion dollars.

Similarly, when I first started with content marketing, there were less than 30 million blogs that existed and now there are over a billion.

In other words, things have changed drastically and now it’s what more competitive.

We are at a point where you already know you need to leverage content marketing. But what areas of content marketing should you focus on?

How many blog posts do you need to write? What are the best ways to monetize your traffic?

How can you ensure that what you are doing will work in the future?

To shed some light on where content marketing is headed, I’ve gathered data from 183 companies who are all leveraging content marketing. Each company makes at least 5 million dollars in revenue a year and generates less than $1.9 billion a year.

These companies are in all different sectors, from B2B to B2C, and are part of all the major industries out there. Most importantly, they have been leveraging content marketing for at least 8 years.

Now, I know many of you don’t have a company that generates at least 5 million dollars a year, but the stats and data I will show you are still relevant to your blog.

So, let’s dive into the stats to see where content marketing is headed.

Expect less traffic from social sites

What do you think has happened to social shares over time?

social shares

As you probably guessed, social shares have gone down because the algorithms (like on Facebook) really limit organic reach.

In the early days, people saw big lifts in their social share count due to the fact that these social sites were still growing in popularity. But once their growth slowed down, so did the number of times the shares each piece of content generated.

If you are wondering why just think of it this way… when people share content on social sites it drives users off of the platform. By keeping people on Facebook longer (or any other social platform), they make more money as people click on ads.

If you are expecting to grow your blog through the social web, think again. It’s slowly driving less and less traffic each year and you should expect it to get worse.

You need to take an omnichannel approach, but focus on search

Can you guess what’s the most popular traffic channel for a blog?

traffic by channel

SEO made up 51% of the blog’s traffic and to no surprise, social media was the 5th most popular channel.

But what was surprising is that referral traffic was in 3rd place at 11% and email was at 9%.

Instead of just focusing on link building to boost your rankings, you should focus on link building to also increase your referral traffic. In essence, you can get more bang for your buck by increasing two different ways to drive traffic with one strategy.

Whether it is guest posting or generating PR, you should try and get as much referral traffic as possible as it creates steady traffic that isn’t too affected by algorithm updates.

As for email, you may think it’s dead, but it’s alive and kicking strong. Remember, everyone who works in the corporate world still uses email.

Don’t be shy about collecting emails. You can use tools like Hello Bar to do this with ease.

Now going back to SEO for a moment… here’s why you have to blog.

organic traffic

As you can see from the graph above, Google has continually shifted from ranking web pages to pushing up content over time. And it doesn’t look like that the trend is stopping anytime soon.

Blogs are generating, on average, 60 to 62 percent of a site’s search traffic. Sure, it’s going to be different for the Amazon’s of the world, but you aren’t them… and neither am I.

SEO is also getting more competitive because there are more blogs popping up and people are creating tons of content. But you have no choice but to do the same if you want to keep up.

You need to build a content marketing team…

Well, just look at it this way…

employees

On average, mid-sized companies now have at least 2 full-time employees managing their blog. It’s because they know content marketing isn’t going anywhere without putting in real effort and you need to take it seriously if you want to grow fast.

And on top of having dedicated employees, the average mid-sized company has a bit more than 10 contractors working on their blog.

contractors

Now, I don’t want you to get scared by that number as a lot of those contractors are writing content. They are not working full time… it’s as simple as some of them writing only a handful of content pieces a month.

Or it could be as simple as them helping you produce video content or create infographics.

With your blog, you should consider hiring more contractors as writers instead of hiring full-time employees as it is cheaper.

It’s also more efficient to have contractors as you can scale up and down faster. On top of that, you’ll find that you will save money in the long run as contractors and consultant tends to be cheaper than full-time employees.

You need to write on average 5.7 articles a week

Out of the 183 blogs we talked to, they publish 22.8 pieces of content per month on average.

posts published

And can you guess how long each of them is?

post length

Well, they say that if you want to rank on page 1, you need to write content that is 1,890 words.

Most of the blogs we analyzed and talked to all followed one common theme… as time went on, they started writing longer posts.

They are now averaging 2,118 words per post. In 2016 that number peaked out at 2,381 words because people started producing in-depth guides, which caused that number to spike.

But what they found over time is that writing content that is too in-depth, such as guides, doesn’t necessarily guarantee higher rankings.

To give you an idea, years ago I wrote a 30,000-word guide on SEO. Can you guess what page it ranks on for the term SEO?

It ranks on page 2.

Now, this guide to SEO is much shorter and ranks on page 1.

rankings

In other words, it is better for you to create more content than it is to create one super long blog post.

Think of your content as fishing hooks. If you have more fishing hooks out, there is a greater chance of catching a fish.

The same goes with blogging, the more content you create (assuming it is high quality), the higher the chance you’ll have of attracting more visitors.

customers blogging

Think of your blog as a funnel.

At the top of the funnel, you want to attract as many people as possible. The more people you attract, the more revenue you’ll eventually end up generating.

As you can see from the graph above, 24% of customers first found out about the company through their blog.

Now, that doesn’t mean they converted into a customer right when they landed on the blog for the first time. More so, they learned about the company first through their blog.

Not only do search engines love blogs, so do people. And the trend is continually rising over time.

Blog readers will boost your conversion rate

When someone reads your blog, it builds trust and causes your conversion rate to increase.

conversion rate

The graph above shows how someone who reads your blog is 74% more likely to convert into a customer compared to someone who hasn’t read your blog.

Advertising is only getting more expensive each year. By blogging more frequently, you can boost your conversion rates.

But don’t expect people to convert right away when they read your blog.

number of visits

The average number of times someone needs to come back to your blog before they convert is 3.15 times and they tend to convert over a 2-week period of time.

weeks

Now, you’ll also find that as you create content people don’t just open up their wallets and give you their money. You need to push them to convert.

The trend we saw is that blogs are leveraging more methods than ever to convert visitors into customers.

convert blog

Email marketing is the main method bloggers are using, which isn’t a surprise. But the number 2 method is remarketing.

When I dug into it, these companies on average spend $51,409 a month on paid ads. And each year they saw their ad costs drastically increase. But what’s helped reduce their blended CPA is remarketing all of their blog readers.

In the coming years, remarketing will overtake email as the main way companies are converting readers into customers.

You’ll want to leverage this channel as well as it is much more affordable than search ads.

Growth opportunities are outside the United States

What countries do you think most blog readers are coming from? You probably are going to guess the United States or other native English speaking countries.

It used to be that way 10 years ago, but things have changed.

countries

At one point it was 91% but now it has dropped down to 53%. This has also created a trend in which companies are now translating their content to different languages.

languages

It’s taken a while for companies to adopt the concept of globalization with their digital marketing but now it’s catching on fast.

I was able to ride the trend before most people because I got pushed to do so by a Google employee. It was the best marketing advice and it seems to be true for pretty much every blogger out there.

traffic gains

As you can see from the chart above, the biggest traffic gains content marketers are currently getting are from translating their content into multiple languages.

The second biggest gain is coming from updating old content. Content marketing is no longer a game of cranking out hundreds of articles a month. If you want to continually do well, you have to maintain and keep your old content up to date.

When you are building out your content marketing team, focus 50% of their effort on updating old content.

Move over WordPress

The last biggest trend is WordPress isn’t the only content player these days. If you are going to write a blog post, might as well get the most traffic by placing it everywhere.

platforms

Medium and Tumblr are also great for content. Remember, Google doesn’t penalize for duplicate content. There is nothing wrong with putting content on your blog and then publishing it on Medium and Tumblr a week later.

You can do the same with the social shares… in addition to sharing your content on Facebook, you can publish your whole post a week later on Facebook.

And if you are creating video and audio content you can upload them to Facebook, LinkedIn, YouTube, Instagram and any other platform that will accept it.

content types

You’ll see huge growth in video and audio content over the next few years.

Facebook, YouTube, and every major platform want their slice of the television market.

Because of that, their algorithms are acting more favorable to content types that keep people on their platform and engaged for hours… hence, you need to expand outside of just text-based content.

It’s also why I’m big on YouTube right now. It diversifies your traffic sources in case you get hit by a Google algorithm change.

Conclusion

If you are going to take one thing from the charts above, you need to focus on translating your content to other languages as it isn’t as competitive.

In addition to that, you need to focus on creating video and audio-based content. Videos have already starting to take off, podcasting isn’t there yet, but it will within the next few years.

I would also tell you to blog, but you probably already have one. 😉

What other content marketing trends have you noticed?

The post 17 Charts That Show Where Content Marketing is Heading appeared first on Neil Patel.

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Recent Academic Seminar Asks: “Can we trust science?”

Recent Academic Seminar Asks: “Can we trust science?”

The seminar centered on the following question: ‘How many scientific studies, often assumed to be part of a laboriously accumulated body of knowledge, do actually hold if we revisit them?’
Anna is a member of an international, cross-disciplinary group of researchers attempting to replicate previously published studies to assess what credence we should give to various scientific findings.

I don’t think the main explanation of false claims – and by that I mainly mean false positive claims – in scientific journals is bad people faking data. I think the main reason is basically the various ‘researcher degrees of freedom’ in the statistical analysis that lead good and serious researchers to believe they have found something when the probability of the result being a false positive in fact is very high.” – Dr. Anna Dreber Almenberg

Over 40 students and faculty attended the event, which consisted of a pizza dinner, lively presentation by Anna, and provocative discussion among attendees.

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How to Find the Right Keywords to Rank #1 on Google For

How to Find the Right Keywords to Rank #1 on Google For

keywords

Do you want more traffic?

Well, who doesn’t?

The reason you want more traffic is that you think more traffic equals more revenue.

But here is what you’ll learn the hard way… as your traffic goes up, your revenue won’t increase at the same pace.

And in many cases, as your traffic goes up, your revenue won’t increase one bit.

In other words, if you get the wrong kind of traffic, you’ll find yourself spinning your wheels and becoming frustrated.

It happens to all of us, let me show you what I’ve learned the hard way.

So how good is my search traffic?

Take a look at the screenshot below.

neil patel keywords

That’s a laundry list of keywords that drive me the most traffic. But there is an issue with a lot of those keywords. They drive traffic but not revenue.

Keywords like affiliate marketing, SEO analyzer, SEO checker, statistical significance calculator are all terms that won’t drive me any revenue.

I don’t offer affiliate marketing services and anyone searching for terms like “SEO analyzer” are looking to do SEO themselves versus paying my agency to do it for them.

Even terms like “statistical significance calculator” don’t drive revenue. Anyone searching for that is looking to see how their A/B tests are performing versus hiring my agency to run tests for them.

If I naturally ranked for these terms without any effort, that’s one thing. But I created dedicated landing pages, like this one, because I was trying to rank for them.

In other words, I spent time and money ranking for keywords that don’t drive any revenue.

Now, there is a reason why I rank for these terms and I do want this traffic, even though they don’t drive revenue, but I will get to that later in this post.

First, let’s go over how you can pick the right keywords to rank number 1 for.

How to pick the right keywords

You probably already have some ideas are a good fit for your business. I want you to type them into Ubersuggest.

online marketing

Ubersuggest will show how many people search for that keyword within a particular region as well as the SEO difficulty and paid difficulty.

In addition to that, you’ll see a laundry list of keyword ideas if you click on the “keyword ideas” navigational option.

keyword ideas

What you’ll want to look for are keywords that have high paid difficulty, which means the keyword is so valuable that a lot of people are competing for the paid ad spots.

In addition to looking at the paid difficulty number, you’ll want to find keywords that have a low SEO difficulty score.

When a keyword meets those 2 requirements it means it is easy to rank and people find it valuable enough to buy ads on the keyword. And if they find it valuable enough for people to buy paid ads, that means the traffic is converting into customers.

That’s more important than just finding popular keywords as traffic doesn’t always equal sales.

And when you are doing keyword research, make sure you pick the right regions.

Not all traffic is equal

Again, you already know I get good traffic, but as I mentioned earlier, not all of the traffic is equal.

Just look at the regions that made up my traffic in the last 7 days:

regions

The United States makes up a large portion of my traffic. Over time I’ve expanded globally, hence you are seeing my traffic increase in regions like India and Brazil. Even Japan, which is the newest region I have been expanding to, has been growing rapidly.

Knowing the split between regions, which ones would you say make up the largest portion of revenue?

If you guess the United States, you are correct. But what region do you think is in second place?

If you guess India or Brazil, you are wrong.

I love those two countries, but the United Kingdom generates more revenue than both of those regions combined, even though it produces 25.6% of the traffic as Brazil and India combined.

Are you picking the right regions?

When you are doing keyword research, you need to think about regions. This is also the main reason why I integrated regions within Ubersuggest.

You can’t just focus on keywords that have high paid difficulty and low SEO difficulty. You need to focus on the countries where the majority of your customer base is.

Now, you know SEO is competitive and it takes a while to rank. So if you can go after up and coming regions that you know you’ll want to target in a few years, then you should go after those keywords right away.

It takes a while for people to see this, but the reason I have done pretty well when it comes to picking the right terms is that I focus on regions that aren’t ready for my company just yet but will be over the next 5 to 10 years.

I know that sounds crazy, but to do well you need long-term goals and a strategic outlook for your business.

To give you an idea of how I think, let’s look at how the worlds GDP is going to change over the next 10 years:

That video bases GDP growth off of historical data. Companies like Standard Chartered believe there will be much more aggressive GDP growth, especially coming out of Asia.

  1. China: $64.2 trillion
  2. India: $46.3 trillion
  3. US: $31 trillion
  4. Indonesia: $10.1 trillion
  5. Turkey: $9.1 trillion
  6. Brazil: $8.6 trillion
  7. Egypt: $8.2 trillion
  8. Russia: $7.9 trillion
  9. Japan: $7.2 trillion
  10. Germany: $6.9 trillion

No matter what source you look at, almost everyone is coming to the same conclusion… countries with big populations will see faster GDP growth.

If I were you and I was trying to pick the best keywords to rank number 1 on Google, I wouldn’t just focus on countries that are already established and saturated, I would also focus on countries that are growing fast and aren’t competitive yet.

Even in the short run, although some of these countries may not have as much demand, there is no competition, which means it will be easier to take up a larger chunk of the market.

How do you find popular keywords in these countries?

Doing keyword research in new countries isn’t as simple as typing in random keywords and seeing what’s popular.

You can do that with tools like Ubersuggest, but that may still cause you to pick the wrong ones.

For example, in the United States, the keyword “SEO” is more lucrative than the phrase “digital marketing.” But in Brazil, the phrase “marketing digital” (their version of digital marketing) is more lucrative than the term SEO.

In other words, cultures are different.

So, what you should do is use a tool like Similar Web to see who your closest competitors are. When I look at NeilPatel.com on Similar Web, it gives me the following results:

similar web

You can then take those competing URLs and enter them into Ubersuggest.

ahrefs

What I want you to do is first look at the “top pages” report. This report shows you the most popular pages that are driving traffic to any given site.

The best part about this report is that you can break down popular pages by country.

top pages

From there you can see the popular pages and even the keywords that drive traffic to that page within that country.

ahrefs top pages

And similar to the top pages report, you can do the same thing with the keywords report.

ahrefs keywords

With the combination of the top pages and keywords report, you should have a list of great keywords to go after. Not just from a domestic standpoint, but from a global standpoint as you can see the popular keywords for each country in Ubersuggest.

But how do I rank number 1?

Once you have a list of keywords, it’s time to create content and focus on ranking at the top of Google. But you already know that. 😉

The real question is, how do you rank high?

Well, I have tons of blog posts on that. Here are a few of my favorites that will help you out:

  • How to dominate Google – there are over 200 factors in Google’s algorithm. One too many for you to follow. In this post, you’ll find a 4-step process that will help you climb to the top. It’s made SEO more feasible as there is no way you are going to focus on all 200 of Google’s algorithm factors.
  • How to build links when no one will link to you – link building is still a huge part of Google’s algorithm. This post breaks down how to do link building when nobody knows you and you don’t have money to spend on link building.
  • The future of SEO – if you want to rank high and maintain your rankings, you need to know the future of search and how algorithms are going to change.
  • How I think about SEO – this post breaks down my personal SEO strategy for NeilPatel.com. If you copy it, you will do well. Look at the brand hack I mention in that post, it helps a lot with rankings.
  • The advanced SEO formula that helped me rank for 477,000 keywords – this is how I rank for thousands of keywords on Google.

Once you start ranking for the terms you want to go after, you need to do one last thing.

The last step

Remember how I said earlier in this post that I rank for terms like “SEO analyzer” that don’t drive me any sales?

And how I want to rank for those terms?

Once you rank for the main terms and even the long tail ones that will drive you direct revenue, you need to start winning mindshare.

The way you create a successful SEO campaign is to capture an audience before they are even ready to become your customer. This way your brand will grow with all segments of your potential customer base.

Just think of it this way, when people Google the term “SEO analyzer” and land on my site, the majority of those people will want to do SEO on their own.

But a small portion of those people may get frustrated and realize that they should just hire someone to do it for them.

And then there is another group that will search for that term, want to do SEO for their own site, and they’ll even get great results over time. Then when their friends asked them how they did it, they’ll mention how they used a free tool on NeilPatel.com.

Their friend will probably check out my site and maybe even contact me for services as they don’t care to do their own SEO.

In other words, when you are doing keyword research, you’ll want to focus on ranking for all the terms in your industry if you want to build the biggest brand and dominate.

The mistake I made is I went after those terms too soon. It worked out in the end, but I should have first focused on keywords that drove direct sales and then went after the keywords that would grow my brand.

Conclusion

SEO isn’t free! It takes time and money.

You have to look at it as an investment just like you would with paid ads.

So, if you are going to rank for keywords and do SEO, go after the correct terms. Spend a little bit of time doing keyword research and competitive analysis because you don’t waste a year climbing to the top of Google only to find that the term you went after doesn’t drive any sales.

And if you happen to be lucky enough to have extra money to invest in SEO, consider expanding internationally. It’s the best move I made, and I am dumping in as much money as I can to dominate the globe.

Businesses no longer have to live within one city, region, state, or even country. You have to think global if you want to win in the long run.

So, what do you think about my keyword research process?

The post How to Find the Right Keywords to Rank #1 on Google For appeared first on Neil Patel.

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How I Grew My Declining Google Traffic

How I Grew My Declining Google Traffic

jan 19 traffic

When you look at the chart above, what do you see?

A site that gets a ton of traffic, right?

I am a marketer, so I should be somewhat decent at getting traffic… or so you would hope.

But here is the thing, just because I am decent at marketing doesn’t mean my Google traffic keeps climbing up and to the right.

Just like you, I face challenges.

I have ups and downs, I can also get penalized, and I have to continually battle algorithm updates.

When you are doing SEO, nothing is ever going to be perfect and it won’t always go the way you want.

My overall traffic growth

Let’s look at my overall Google traffic. Here’s my organic search traffic in January of 2018.

jan seo 2018

I had a whopping 743,744 visitors during that month. 550,607 of those visitors were unique.

Now if you fast forward to January 2019, my organic search traffic increased to 2,035,321 visitors. Of those visitors, 1,495,372 were unique.

jan 2019 seo traffic

That’s a 173% increase in search traffic in just 12 months.

Now you may think that it was easy for me to achieve those results because I’m a decent marketer. But just like you, it’s a constant fight to maintain and grow my traffic.

And in many cases, it goes down.

My decline in search traffic

Yes, you saw my search traffic from January to January, but let’s look at the dips as well.

Here’s my search traffic in October of 2018.

oct seo

As you can see, I had 1,941,994 visits from Google of which 1,417,994 were unique.

Now when you fast forward to November, my search traffic went down to 1,799,837 visitors of which 1,347,775 were unique.

nov seo

That’s a 7.3% decline in search traffic.

Sure, November had one less day than October and there was a holiday in the United States in November… but my traffic is global and NeilPatel.com is currently in 10 different languages.

In other words, there are holidays everywhere in the world every single month. Plus, the United States only makes up 23% of my total traffic.

And, of course, in December it got much worse, but I expected that as that happens each year.

dec seo

As you can see from the graph, the last few weeks are really slow, but that is because of Christmas and New Years.

So, how do you know when your traffic is dropping?

If you don’t, you should start looking at your Google Analytics daily.

The one report I look at to make sure everything is going right is a week over week comparison.

The reason you want to look at a week over week comparison is that your traffic is going to fluctuate day by day. For example, Tuesdays are typically my highest days and Saturdays are typically my lowest days.

The last thing you want to do is compare a Saturday with a Monday.

week over week

As you can see in early November, my search traffic started to drop. In the first week, I saw a 4% dip.

And on Tuesday I saw a 6.94% drop in search traffic.

6.94 seo

In the following weeks, the traffic didn’t bounce back. That’s when I knew something was off.

Now when you start to see traffic drops you shouldn’t panic. The first thing you should do is head over to this site.

It will tell you if there is a holiday somewhere around the world that could be negatively impacting your traffic.

The second thing you should do is check out Search Engine Roundtable, as they tend to cover more algorithm updates than anywhere else. They’ll even break down what people are experiencing and potential solutions.

Assuming your traffic did drop and it didn’t bounce up within a week or two, you need to start making changes.

The longer you wait the harder it is to recover your decreasing search traffic.

How do you increase your search traffic when Google keeps reducing your rankings?

9 out of 10 times when your traffic drops it’s related to your content. Whether it’s content on one page or content on your whole site it typically is content related.

The moment you see drops you need to login into Google Search Console and see if there are any messages.

Chances are, there won’t be any messages. 🙁

The next thing I want you to do is to click on “Performance.”

You should see a screen that looks something like this:

goolge search console

Now click on the date button above the graph. It should say “Date: Last 3 Months.”

Then click on compare…

date

Then enter the dates you want to compare on start versus end date. Make sure you select a 7-day period so you get the full picture.

You should now see a report that looks something like this…

comparison

I want you to unclick “Impressions.”

Then, I want you to click “Pages” and sort by “Difference” (the arrow should be pointing up).

pages

This will show you all of the pages that dropped in traffic. These are the pages that lost the most significant rankings and, ultimately, your drop in traffic.

Next, I want you to click on a URL. You should start from top to bottom (you’re going to have to repeat this process for each URL with a massive drop).

Then click on queries and again sort by Difference.

keywords

Now before you do anything, scroll back up and click on “Position” in the graph. This will adjust your table and show you if your rankings dropped for any of those terms.

position

Assuming it did drop, I want you to do a Google search for that term and look at all of the sites that rank in the top 10 and compare your content with those that are ranking on page 1.

I know there are companies that offer software solutions that break down all of the keywords your competitors use on their page and it tells you what you are missing. I spent over $60,000 doing this in 2017 and it didn’t help boost (or even recover!) any of my rankings.

Instead, I want you to ignore all of the SEO software out there and just put yourself in the user’s shoes.

What do you honestly think of your competitors’ pages? Is their content better than yours? Is their design more user-friendly? Does their site load so much faster that it creates a better experience for you?

When you put yourself in the searcher’s shoes, it will give you an idea of what you need to fix.

I know I am making it oversimplified, but it really comes down to doing what’s best for the user. In most cases, that might be adding better images or improving your content because it isn’t up to date.

It’s not about keyword stuffing or having more words than anyone else. Heck, I rank higher than my old blog Quick Sprout for the same terms, with content that contains fewer words.

Just look at the term SEO. I’m on page 1 of Google for it:

rankings

Now let’s look at my SEO guide. It contains 10,244 words.

The Quick Sprout guide on SEO has 9 chapters and is a bit shy of 30,000 words.

Can you guess where the Quick Sprout guide ranks?

Middle of page 2.

The point is, it’s about quality.

That’s why most sites lose their rankings. Because other sites come out with content that is better for users. It doesn’t matter that it doesn’t have as many backlinks or that the word count is lower. In the end, Google focuses on user metrics.

Things like backlinks can help boost your rankings temporarily, but if the user metrics show that people hate your content once you are at the top, your rankings will drop.

This can’t be the case, my content is better and my rankings keep dropping

You might look at the steps above and believe your content is better but your rankings keep dropping. You might even talk to users and they agree and give you the same feedback. They think it’s better. So what’s going on?

The chances are your rankings dropped because of age.

Do you remember how my traffic dropped from October to November? Well, in November, I hired a few contractors to help fix my old content.

A lot of it wasn’t outdated and through surveying, we found people were happy with it. However, it just wasn’t ranking.

I had more backlinks than my competition and even more brand queries.

So, I embarked on a journey where I had a few people update my older content pieces. Sometimes they only adjust a few sentences and sometimes they rewrote entire paragraphs or sections.

That one thing grew my search traffic to 2,199,658 visitors over the last 31 days:

last 31 days

With over a billion blogs on the web, Google truly has its choice of deciding who to rank. There’s too much content to rank on the web, so when picking between 2 sites that are almost identical in SEO metrics, they are going to pick the fresh site versus one that hasn’t been updated in years.

Conclusion

No matter how good you are at SEO, you are going to see traffic drops. The key to seeing consistent growth year over year is to focus on the process I outlined above.

I know people still talk about backlinks and on-page SEO. But that is something everyone already does and you should be as well.

To truly stand out in the crowd, you need to put yourself in the searcher’s shoes and create the best experience for them.

And a simple thing like updating your old content will usually solve the problem and boost your traffic. 😉

So, how often do you update your old content?

The post How I Grew My Declining Google Traffic appeared first on Neil Patel.

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If I Had to Start All Over Again, I Would…

If I Had to Start All Over Again, I Would…

neil idea

I started young. At the ripe age of 15 and a half, I started my first online business.

Can you guess what it was?

It was a job board. I created it because I couldn’t find a high paying job at that young of an age. Heck, I struggled to find even a low paying job!

As you probably can guess, it failed and, eventually, I went on to do other stuff.

From creating an ad agency to a few software companies… the list goes on and on.

But if I had to start all over again, what do you think I would do?

Well, before I get into that, let’s first talk about what I learned a bit too late…

What I learned too late in my career

I’m really good at one thing and one thing only.

It’s driving traffic to a site.

It doesn’t matter what industry a site is in, I can drive traffic to it and make it popular. And best of all, I can do it without ads.

But because I can do one thing well, it doesn’t mean I can create a successful business. I still need amazing people around me.

For example, when I started working with Mike Kamo, my business started to take off.

mike kamo

He’s the CEO of my ad agency, and typically the CEO of whatever I want to do. And if he doesn’t have the time, he finds someone who does.

See, Mike doesn’t have a college degree and he’s not your typical CEO. But he is really good at building teams and hiring the right people. And best of all, he can do so on a budget.

That is his best skill!

And working with him I realized that no matter how smart you are, you’ll never build a big company unless you have a talented team.

Sure, you can get to millions on your own, but it’s hard to get to 9 figures or even 8 figures a year in revenue without an amazing team.

People help you scale and grow fast. With more brain power, assuming you are picking good people, you’ll solve your problems faster and see revenue roll in.

So what would I do if you started over again?

Well, the lesson above is one of the hardest lessons I had to learn. And I learned it too late in my career.

It’s obvious, but when you start out as an entrepreneur at too young of an age, you make mistakes (sometimes huge ones) that you more likely wouldn’t have made if you had started your entrepreneurial journey a bit later.

So, what would I do?

Well, I would spend the first 9 years of my entrepreneurial journey in the workforce.

The first 3 years I would spend my time at a startup. And ideally, one that doesn’t have too much venture funding and isn’t taking off like a rocket ship.

The reason I wouldn’t pick a fast-growing startup is that the hardest part is making a company work and then growing it. By working at a company that has amazing traction because of timing or luck, or something that they couldn’t control… it teaches you to be creative, scrappy, and how to fight to win.

You’ll learn a lot from the startup life.

After my first 3 years in a startup, I would then spend the next 2 years working at a mid-size startup that has raised at least 10 million dollars and is growing up and to the right like a hockey stick.

This will help you understand what a fast-growing company looks like. And let me be the first to tell you, it’s not sexy… it’s very messy.

So many things go wrong and keep breaking because you are growing so fast. You’ll end up finding things like your economics may not be great, or you may be working with mediocre people because you just need to hire for the sake of filling in empty positions.

And after those 2 years are done, I would spend 2 years working at a mid-sized company. One that generates at least a hundred million a year in revenue, but less than a billion.

The struggles that mid-size companies face are different than startups and large corporations. But by being in the mix at one of these companies for a few years you’ll learn everything from dealing with politics, to how to make a slow-moving company grow, to even thinking about the big picture. Such as how bigger companies look for huge markets because they know that it is easier to own 5% of a multi-billion-dollar industry than it is to own 50% of a multi-million-dollar industry.

Last, but not least, I would spend my last 2 years at a large corporation. When I mean large, I’m talking about a company that is worth over 10 billion dollars and potentially even publicly traded.

What would you do after your 9 years as an employee?

The whole purpose of working for others is to get the right mentors and to learn how the real world works.

Entrepreneurship isn’t as glamorous as most people think. Success isn’t easily achieved and it doesn’t look like what you might think considering what so many “successful” influencers might sell you on social media.

success

By working with others, you’ll learn what works and, more importantly, what doesn’t work.

No matter how smart you are, you will make mistakes. Just look at people like Elon Musk and Mark Zuckerberg, no one is perfect. Even the billionaires make mistakes.

But once you’ve worked for a handful of companies that are all different sizes, you’ll have a good understanding of what it takes to succeed.

You’ll have a much better understanding of common mistakes people make, such as how to avoid hiring bad people, and if you do hire them, how you need to fire them fast.

In essence, you will have learned what you should do for 9 years straight, which means if you skip all of that, it will be harder for you to be in a position to succeed for lack of experience in the real world. Sure, there is always the possibility of success without all of the experience, but it is much more difficult to become a reality.

Conclusion

Entrepreneurship looks great and is amazing. I wouldn’t trade it for the world. But before you go off and become an entrepreneur, learn from companies of all sizes.

It’s not an easy road and the last thing you want to do is fail on someone else’s dime because your reputation is all you have.

By putting in 9 hard years into other people’s companies, you’ll increase your odds of succeeding.

And when you are ready to go out on your own, hopefully, you would have met a few amazing co-founders along your journey because it takes too much time and capital to do it all by yourself.

So what would you do if you were starting all over again?

The post If I Had to Start All Over Again, I Would… appeared first on Neil Patel.

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DIS Architecture & Design Faculty Publish Book

DIS Architecture & Design Faculty Publish Book

The book is a compilation of their experiences, and knowledge from professional researchers, teachers, architects, and citizens, on designing outdoor learning spaces. It also explores the potentials and challenges of using the city as an outdoor learning environment.

Both Jeanette and Rasmus teach the Urban Design Studio course, which focuses on using Copenhagen as a model to solve urban planning issues. The class also studies temporary use construction, sustainable design, and human scale urban planning.

 

>> Read more about Jeanette and Rasmus’ book

>> Learn more about the Urban Design Studio course

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How to Think About SEO

How to Think About SEO

seo

Don’t you hate how it takes forever to get results when it comes to SEO?

Everyone says it takes 6 months to a year and even in some cases many years to see results.

Well, I have some bad news and some good news for you.

Let’s start with the bad news…

SEO is a long-term strategy. It’s not about doing it for a few months and forgetting about it. And if you stop focusing on it eventually your competitors will outrank you.

And now let’s get on to the good news.

You can get results in the short run. You may not get all of the results you want right away, and you may not rank for your ideal keywords, but that doesn’t mean you can’t get results within 90, 60, and even potentially 30 days.

So how do you get results within a few months?

Well first, let’s rewire your brain so you think about SEO in the correct way.

SEO isn’t just content and links

If you want to rank number 1 on Google, what do you need?

Well, the data shows you need to write lengthy content. Because the average web page that ranks on page 1 of Google contains 1,890 words.

word count

And of course, what’s content without links? Because the 2 most important factors that affect rankings according to the SEO industry are domain level links and page level links.

moz links

But here is the thing: SEO isn’t what it used to be. Until 2010, you used to be able to add keywords in your meta tags and you would get rankings within a few months.

And as the web got more crowded, you could then get results by doing the same old thing but you also had to build a few links. That worked really well between 2010 and 2013.

As more businesses popped up, everyone started focusing on content marketing. That was the hot thing. From 2013 to 2017, if you created tons of text-based content, got a few social shares, and picked up a few natural backlinks you could dominate Google.

But now, there are over a billion blogs if you include WordPress.com, Medium, and Tumblr.

That means Google has their choice when it comes to determining what sites to rank at the top.

In other words, just because you write lengthy content or build backlinks it doesn’t mean you are going to ranks. Millions of other sites do that as well.

And even if you got in early and your site is 10 years old, it’s no longer that easy to dominate the web.

Just look at sites like Wisegeek. They used to dominate the web as it’s a site with thousands of informative articles.

And now look at their traffic

wisegeek

According to Ubersuggest, they get roughly 49,211 visitors a month from Google within the United States. It may seem like a lot, but their traffic is continually going down.

When I met the founder years ago it was in the millions… but not anymore.

It doesn’t even matter that the site has 8,761,524 backlinks from 74,147 referring domains.

wisegeek links

Now you may make the argument that Wisegeek doesn’t have the best content. But I have tons of examples of sites with amazing content that have the same issues.

For example, Derek Halpern from Social Triggers creates great content. Just go check out some of his blog posts if you don’t believe me.

But let’s dive into his traffic stats

social triggers

According to Ubersuggest, he gets roughly 26,640 visitors a month from Google in the United States and he has 993,790 backlinks from 5,678 referring domains.

And he ranks for some great terms. Just look at the top pages he is ranking for with terms like “how to become more confident.”

social triggers top pages

But even Social Triggers has struggled to keep their traffic over time. It’s nothing to do with Derek, he’s a smart entrepreneur, but he decided to quit and focus on his new venture Truvani, which has been doing well.

In other words, content and links don’t guarantee success.

So, what’s the best way to get rankings these days?

You have to go after low hanging fruit.

Sure, you need content, you need links, and you need to optimize for the other 198 factors Google keeps track of the optimal amount of traffic. 

But it’s UNREALISTIC for you to do everything. Even if you hire an SEO agency to help you out.

And there is no way you can wait 12 months to get results from an SEO campaign.

Which means your only solution is going after the low hanging fruit.

Now I wish I could tell you the exact low hanging fruit to go after, but it varies for every site. What I can do is show some of the simple tactics that have worked for me and are easy to implement.

Strategy #1: Don’t put dates in your URL

I used to have dates in my URL because it was a default option from WordPress. I didn’t think twice about it. But the moment I removed the dates from my posts, my search traffic went up by 58%.

Best of all, it only took 30 days to get the boost in traffic. 🙂

Strategy #2: Link to the most popular posts in your sidebar

Have you noticed that I rank for terms like “online marketing” and “SEO”?

I’m currently number 2 for the term online marketing:

online marketing rankings

And number 5 for the term SEO:

seo rankings

Do you want to know a hack that helped me rank higher for those terms? Well, I’ll give you a hint… you’ll find it in my sidebar.

sidebar links

As you can see, I’ve linked to all of my major guides in my sidebar. It helps give them the juice they need so they can rank higher for terms like SEO and online marketing.

If you haven’t done this, you should consider trying it out as it will provide a quick win.

You won’t see the results in 30 days, but within a few months, you’ll notice that those pages will climb in the ranks.

Strategy #3: Land and expand

I’ve talked about this one a lot in the past, but only because it works really, really, really, well.

It’s also one of the main reasons I’ve made Ubersuggest into a robust SEO tool. Not just for you, but also because I use it for the land and expand strategy to grow my search traffic.

It’s how I get 2,105,896 visitors a month from just Google…

search traffic

So, what’s this land and expand SEO strategy I use?

You need to first log into Google Search Console.

Once you are logged in, click the “performance” link and you’ll see a list of keywords you are currently ranking for.

search console

Then click on the most popular term you rank for. Make sure that keyword isn’t your brand name.

Then click on “pages.” You’ll see the page that is ranking for that keyword.

search console pages

I want you to then head over to Ubersuggest and type in that keyword. Once the report loads click on “keyword ideas” in the sidebar. You’ll see a report that looks something like this:

ubersuggest keywords

You’ll see a long list of keywords that are variations of the main keyword that you already rank for. Most of those terms are pulled from Google Suggest.

If you take the popular phrases that are related to the main term you already rank for and integrate them into that page, you’ll notice within 30 to 60 days your search traffic will shoot up.

But when leveraging this strategy you need to make sure you adjust your content. You can’t just shove in more keywords, you have to rework your content so it makes sense and it flows naturally.

The reason this SEO strategy is my favorite tactic of all time is that content marketing is a hit or miss. Just because you write content and build links, it doesn’t guarantee success. But if you expand the pages that Google already loves, there is a high chance that you’ll get more traffic.

Strategy #4: Expand internationally

In many of my companies, I generate more revenue from outside of the United States than I do within the United States.

For that reason, plus it was a piece of advice I got from a Google employee, I’ve translated my site into multiple languages.

Just look at my traffic from Brazil…

brazil

And here is my traffic from Germany…

german

And the Spanish market…

spanish

What I learned from a Google employee is that they lack content in regions where English isn’t their primary language. So if you focus on these regions, you’ll quickly notice a quick traffic boost and your conversion rate from visitor to customer within those regions should also go up.

Strategy #5: 5-minute brand hack

Google loves brands. It really is the future of SEO. In addition, brands are more defensible.

As the EX-CEO of Google said:

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

In other words, if more people search for your brand name on Google, you’ll notice that your rankings will go up.

As more people typed in “Neil Patel” within Google, my traffic went from 185,980 a month:

feb traffic

to 454,382 visitors a month:

august traffic

That’s a huge increase considering I saw the increase in a 6-month time frame. And even though I pulled that off back in 2016, it works even better today.

Building a brand isn’t easy and it is a long-term approach. But I am going to give you a head start… one that only takes 5 minutes.

Before I break it down, it follows the rule of 7. Someone needs to see your brand 7 times before they build up loyalty to it. In other words, if you can keep getting people to come back to your site in the short run, you’ll start building a brand and you’ll find your brand queries increase in the long run.

Now here’s a screenshot of my stats so you can see it in the works:

push traffic

So far, I’ve gotten 42,316 people back to my site 174,281 times. That’s roughly 4 times, which means I have 3 more to go according to the rule of 7.

How did I do this?

I used a tool called Subscribers.

In which I send out a push notification every time I release a new blog post:

neil subscribers

Plus, it allows me to generate 4,000 plus visitors for every push I send. 🙂

subscriber stats

Strategy #6: Optimize your click-through-rate

You don’t have to write new content or build links to boost your rankings.

You can do something as simple as optimizing your click-through-rate.

Just think of it this way, if 1,000 people performed a Google search and everyone clicked on the second listing instead of the first listing, what does that tell Google?

It tells Google that the second listing should, in theory, be the first listing. And that’s what Google does… they take the listings people are clicking on and move it up to the top and move down the ones people don’t click on.

If you want step-by-step instructions to increasing your click-through-rate, follow hack #1.

It works really well and fast too. It’s how I boosted my search traffic for one of my main keywords by 1,289 visitors in 30 days.

social media marketing

Strategy 7: Update your old content

SEO and paid ads have something in common, in which if you stop doing it your traffic goes down.

Paid ads are a bit worse in which once you stop paying your traffic goes back down to where it was.

With SEO, once you stop you’ll see a slow decline over time.

Now, this strategy is so effective that I employ a full-time person to help me out with it and this is all they do.

Remember how I talked about there being over a billion blogs on the web now?

Well, I have one full-time person updating my old content to ensure it doesn’t get out of date.

Because Google has so many options to choose from when it comes to ranking sites for any keyword out there, they are going to rank sites that are fresher.

By updating your old content, not only do you ensure that you’ll maintain your traffic, but you’ll also get more traffic.

There isn’t any real strategy to this other than to go through your old pieces of content that get traffic and make sure they are up to date.

Sometimes you won’t have to make any changes, other times you may have to change a few sentences or links, and hopefully, not too often will you have to re-write a whole article.

And every blue moon you’ll need to delete a page or a post because it is irrelevant. For example, I’ve deleted my older blog posts that discuss social networks like MySpace that no one uses.

Conclusion

Yes, SEO does take time if you think about it the same way everyone else does.

But if you think about it from a strategical perspective, you’ll find new opportunities that can provide quick results.

You may not get all of the traffic you want tomorrow but going after the low hanging fruit will give the quickest results.

If you want help finding the low hanging fruit with your SEO campaign, you can always reach out to my ad agency and someone will help out. Or you can leave a comment below.

So, are you going to stop thinking of SEO as just link building and content and start thinking of ways to get quick wins?

The post How to Think About SEO appeared first on Neil Patel.

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How to Build Backlinks in Less Than 1 Hour

How to Build Backlinks in Less Than 1 Hour

backlinks

I have a question for you…

How do you build links?

If I had to bet, chances are you spend little to no time on link building.

Why? Because it’s hard.

But why should link building be hard?

Most parts of SEO are much simpler and cost-effective.

For example, if you want to write content… you just go and write it.

It may not be great content, but nothing is stopping you starting, learning, and improving.

On the other hand, if you want to build links, where would you start?

That’s a bit tricky because link tools cost money… and a lot of money if you are just starting out.

But that’s going to change in 30 days with your help!

Link building made simple

As you may know, I released a new version of Ubersuggest a few weeks ago. And with your help, I want to roll out a free link tool.

Here’s what I am thinking and, before I roll it out, I want to get your feedback.

So, with the new Ubersuggest, I made it where you can put in a URL.

Let’s say I’m your competitor… neilpatel.com.

You would head over to Ubersuggest and just put in neilpatel.com

You’ll end up with a report that looks something like this:

ubersuggest

Now, the most useful part of the tool (and this is where I want to integrate link building) is the top pages.

It shows you the pages on your competitors’ sites that are the most popular.

The way most SEOs grow their traffic is by finding out what’s working for their competitor and then copying them or, even better, one-upping them.

So if you were competing with me, you could see all of my most popular pages based on Google traffic.

top pages

You can even click on “view all” under the Est. Visits column to see all of the keywords that are driving traffic to my site.

top keywords pages

I know this report isn’t perfect, but it gives you a really good idea of what you should be targeting if you want more traffic.

Because if something is working for your competitors, it will probably work for you.

But there is one big issue… if you just write similar content to your competition, there is no guarantee that you will beat them. Unless you build more links than them.

So on that same report, I was thinking about adding a drop-down that breaks down the exact links that drive traffic to each specific URL.

It would look something like this:

backlink data

I know the data is fake and junk, but hopefully it gives you an idea of what I am thinking.

This one report will allow you to see who is linking to your competitor’s most popular pages, the anchor text they are using, when the link was last seen, and even the authority (page score) of the backlink.

Now, before you give me feedback on this report, there is one more report I’m thinking about launching within the next 30 days.

Backlinks

For those of you who are advanced SEOs, I was thinking about making it super easy to see who links to you as well as your competition.

I want to start off with something basic so I can get you this report/feature within 30 days.

It would look something like this:

backlink report

You’ll be able to see the authority of the page or a domain, the total number of backlinks, how many nofollow links, referring domains, and even referring IPs.

If you want to get granular, you can, by just looking at new links or lost links or even one link per domain.

And of course you can see all the details of the link, such as title, URL, anchor text, authority, if the link was a text link or an image link, and when the link was last seen.

If you want to drill down further, the filters will allow you to do that.

backlink filters

Once you have the data looking the way you want, you’ll be able to easily export the data.

Conclusion

The whole purpose of this tool would be to make link building easier for you. You’ll be able to type in any URL, find out who links out to them, and easily hit them up and ask for them to link to your site.

The reports won’t take more than 10 seconds to load… so finding opportunities won’t be difficult. Crafting emails and doing the outreach will be the hard part.

I know this won’t automate all of your the link building efforts, but it will make the process easier and much more efficient for you.

So, what do you think, should I release this feature within the next 30 days?

And if you think I should do it, what other features would you want me to release?

Oh, and the link data would be fresh and updated daily.

The post How to Build Backlinks in Less Than 1 Hour appeared first on Neil Patel.

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17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154%

facebook

Facebook engagement is easier and more valuable than you ever imagined.

I found this out the hard way.

At one point, I was spending hundreds of thousands of dollars a month on Facebook Ads.

Sure, I was getting some huge successes. But I was also wasting a ton of money.

For example, I once spent $400,000 on Facebook fan page likes.

I still feel dumb for that one…

The engagement just wasn’t there. I had a large number of fans but very little actual engagement.

I had no idea that hidden tools within Facebook’s apps, extensions, insights, tactics, and bots that could have made my Facebook ad spend 80 times more effective.

Facebook marketing is like an iceberg. Most people see the top part — Facebook ads. They spend their entire time optimizing that little bit of potential.

The real power is underneath. It’s hidden.

And that’s why I created this list.

I want you to know exactly what those hidden Facebook marketing tools are and how you can increase your engagement by 154% as I did.

Now before we get started, for the first few hidden tools you need Mobile Monkey to utilize all of the tactics (it’s free). In addition to that, some of the hidden tools that I’ll uncover are within Facebook… you just don’t know about them. 😉

Hidden Tool #1: Facebook Messenger Marketing

Okay, I’m starting out with a big, broad one.

It’s hiding in plain sight: Facebook Messenger marketing.

For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.

What does this mean for you? It means that you can gain first mover’s advantage.

Using Facebook Messenger for marketing is as simple as it sounds… you send messages to customers on Facebook Messenger.

What makes this channel different from other marketing methods like email marketing is the results.

Where else can you get engagement results like that?

I don’t know of any, and I’ve done quite a bit of online marketing.

The best way to get started with Facebook Messenger marketing is with MobileMonkey.

MobileMonkey is a powerful chatbot builder that I use personally. Chatbots are essential for scoring sky-high open rates, CTRs, and conversion rates.

And best of all, it’s free.

Hidden Tool #2: Comment Guard (Private Reply via Messenger)

A comment guard is a Facebook Messenger marketing feature that allows you to add new contacts to your contact list when they comment on your Facebook post.

It’s like a magic elixir for engagement.

It works like this.

  1. You post something on Facebook as usual.
  2. People comment on your post.
  3. Anyone who comments on the post gets your automatic private reply in Messenger.
  4. When they engage with this reply, they are added to your Facebook Messenger contact list.

The mobile screenshot below displays exactly what happens.

Someone comments on the post, and they immediately receive a Messenger message.

Imagine this. You post something on your Facebook page that has high engagement potential… a meme, a quiz, a contest, a question, whatever. All the comments that you rack up aren’t just comments anymore, they’re warm leads.

You’ll need to use MobileMonkey in order to pull this off, but it’s really easy.

  1. Just click the “FB comment guard” button using the MobileMonkey app.
  2. Create an autoresponder message.
  3. Point them to your Messenger chat landing page.
  4. Add the comment guard to your selected Facebook post.

Hidden Tool #3: Click to Messenger Ads

A Click-to-Messenger Ad is a normal Facebook ad with a twist. Instead of sending people to a landing page, you send them to a Facebook Messenger bot sequence.

It looks like this:

Once the person starts that Facebook Messenger sequence, they are a lead. And that’s when a chatbot takes over to bring them down the conversion funnel.

For example, you could have your chatbot ask users questions, and send them offers that they’re interested in.

It can be hard to manually respond to thousands of message inquiries. Instead, you can direct those chat sessions derived from your Messenger Ads directly to a MobileMonkey chatbot, which can ask qualifying questions and engage users at scale.

Check out this article, for step by step instructions on leveraging this ad unit

Hidden Tool #4: Chat Blaster

Chat blasting is a powerful method for getting your message in front of your entire Facebook Messenger list in minutes.

I’ve managed chat blasting campaigns that scored a 96.9% open rates in just sixty minutes.

With MobileMonkey you can schedule chat blasts, bulk send, develop interactive Messenger sequences, create special offers, and anything else that helps your marketing.

To start, just click “Chat Blaster” in the app.

One of the things that I like about the Chat Blaster is the ability to segment audiences. Many of the campaigns that I manage involve thousands of contacts, so I want to narrow down my contacts to just the right targets.

Creating segments is simple using MobileMonkey, which allows you to “Create Audience” with a click.

Your audience can perform self-segmentation when the chat blast sends.

Hidden Tool #5: Messenger Scan Codes

Remember QR codes? They didn’t really catch on that big, but the idea is gaining new ground with Facebook Messenger codes.

Anyone who’s on Facebook Messenger has a unique code.

  • In Messenger, tap on your profile picture in the upper right.
  • Then tap your profile picture again
  • The image that appears is your Messenger code.

From this screen, you can also scan a code.

Your Facebook page’s unique scan code is an excellent way to add people to your Messenger contact list. A person simply scans your code and they’re part of your list.

I can see applications for this at conferences, on bulletin board ads, merchandise, or even business cards.

Hidden Tool #6.  Warm Engaged Invites

One tactic that I’ve used to build my Facebook audience is by personally inviting people who have engaged with my facebook page, to become a page fan.

From your business Facebook page (desktop), find a post that has engagement.

Using this tool, you view the people who engaged with your post and can invite people to like the page.

The reason why this is valuable is that you’re able to target engaged fans. If you have a lot of Facebook fans, but not a lot of engagement, Facebook’s algorithm will punish you.

Instead, identify those people who will be engaged and manually invite them.

Hidden Tool #7: Send Personal Invites in Messenger

A similar hack is inviting your friends to like your business page, and also sending the invite in Messenger.

This is the method that I recommend since you can also personalize the message and give them two touches instead of just one.

Click on the … button on your Facebook page, then click “Invite Friends.”

Here, you can invite friends and create a personalized message. Be sure to check the box at the bottom to send the invite using Messenger.

Hidden Tool #8: Invite People to Your Facebook Group by Email

I love hacks that combine two platforms. I can leverage one of my marketing channels by combining it with another.

You can invite people to join your Facebook group by sending them an email. Obviously, you’ll need an email list to do this.

Here’s how.

From your Facebook Group page, click “members” on the left side.

From the next page, you can add email addresses and personal notes to invitees.

Currently, the only way I know how to do this is manually. If you have a large email list, it could take some time. :/

Hidden Tool #9: Competitor Ad Espionage

I’m a huge fan of ethical espionage.

In the world of SEO, it’s not that hard.

Just plug in a URL to something like RankSignals.

Boom, instantly you have intel.

And some of it is really helpful.

But with so many brands now spending millions on Facebook ads, how do you get a handle on that kind of information?

You will not be able to get your competitor’s targeting info and ad spend but you can find out where, how often, and what the competition is advertising.

Let’s say I’m the competition and you want to spy on me. First, find my Facebook page and tap the “i” button on the right side.

On this page, you can find out if the page has ever changed names, when it was created, and where the page managers are located. This can be handy intel.

Tap on “Active Ads.”

If the page is running ads, you’ll be able to see them here.

Hidden Tool #10:  Page Competition Gauge

I like to have a solid understanding of who my competition is and what they’re up to.

But how do I know who my competition is? Thankfully, Facebook’s algorithm has figured it out for me.

To use this feature, go to your Facebook Page Insights. From Insights, scroll down until you see “Pages to Watch.”

By default, Facebook shows you five potential competitors, but you can view more by clicking “See More Suggested Pages.”

When you add a competitor to your watched pages, you’ll be able to keep up with their activity, growth rates, total likes, and the frequency of their posts.

This information will help you understand how you’re doing and what you might need to change.

Hidden Tool #11: Find Where You’re Gaining Followers

It is important for you to figure out where you’re getting your followers so you can know how to get more.

One helpful way to get this information is again through Page Insights. Tap “Followers” and scroll down until you see “Where Your Page Follows Happened.”

Facebook shows you follow quantities according to five locations:

  1. On Your Page
  2. Search
  3. Uncategorized Desktop
  4. Your Posts
  5. Others

If a particular source shows large follow rates, try to reverse engineer what happened, then do it again.

Hidden Tool #12: Identify Audience Signals on Page Insights

One way that I use metrics to leverage my marketing efforts is to view my Facebook page insights, particularly the demographic information.

When viewing this information, I’m looking for strong positives — indications that my audience favors a particular demographic.

For example, this page demonstrates a strong positive for men and women between the ages of 25-44.

If you’re 21, there’s only a small chance you’re going to be interested in my page. By contrast, if you’re a 30-year old male, there is a far stronger likelihood that you will have an interest in this page.

This information helps me know how, where, and upon whom to focus my marketing and advertising efforts.

Hidden Tool #13: Pull Email Addresses

I love this hack.

You know how hard it is to get people’s email address these days, right? No matter how appealing your content upgrade, asking for someone’s email address is tantamount to asking for their social security number.

With Facebook Messenger marketing, that’s no longer the case.

You can create a Facebook Messenger chatbot that asks for an individual’s email address. Then, all they do is click a button to pre-fill their address.

Facebook does all the work for you.

Here’s what the bot looks like in MobileMonkey.

As long as you set the input type as email, Facebook will know to pull the user’s email address exactly as they’ve entered it when creating a Facebook account. No typos, nothing.

This is another case of using two different channels to get information and engage your users. When you use a chatbot, it makes the process automatic and easy.

Hidden Tool #14: Pull Phone Numbers

If there’s one thing harder to get from a customer than their email address, it’s their phone number.

Again, powered by chatbots, it’s a cinch. Using input type “phone” in MobileMonkey means that you’re guaranteed to get the user’s primary phone number as they provided when and if they stored their phone number in Facebook.

It’s understandable that people are hesitant to enter their phone number on an unfamiliar platform — a contact form on your, for instance.

It’s quite a different level of comfort when they are asked for a phone number in a familiar messaging app, and Facebook automatically adds the number.

Literally, all that your contact has to do is tap their phone number.

Hidden Tool #15: Website Chat Widget

This one seems obvious, but again it’s surprising how few websites are putting the power of a website chat widget to work.

Check this out. If you go to MobileMonkey’s website, there is a chat widget on nearly every page.

If you’ve logged into Facebook Messenger on that browser, all you have to do is click and you’re introduced to a Messenger sequence with MobileMonkey.

This sequence powered by a chatbot brings you further down the funnel.

One of the unique and powerful features of this funnel is that it is self-guided. You feel as if you’re in control — making choices and selecting options.

Regardless of your choices, however, you are making deeper connections with the product and the marketing funnel.

Hidden Tool #16: Track Specific Facebook Conversions

The good thing about Facebook Ads Manager is that you have access to a ton of information.

The bad thing about Facebook Ads Manager is that you also have access to a ton of information.

Take conversions, for example.

If you’re tracking them, good for you. But which conversions are you tracking? Here are the options:

I call this one “hidden” because true conversions are essentially in Ad Manager underneath a lot of other noise.

You have to narrow down your conversion tracking to just the conversions that you need to know about.

For one of my businesses, I only focus on five types of conversions.

Everything else is useless.

I’ve written about this before when you get clarity on what to track, you’ll do a lot better at making real progress with your Facebook advertising.

Hidden Tool #17: Messenger Drip Campaigns

If you’ve been in Internet marketing for any amount of time, you know how potent a good drip campaign can be.

Imagine increasing this potency by 10x.

That’s exactly what a Facebook Messenger drip campaign can do. Again, the power is in the chatbot builder.

MobileMonkey’s drip campaign feature just takes a click to get started.

Unlike an email drip campaign which can take days or weeks to complete, a Facebook Messenger drip campaign can be completed in a matter of minutes or hours.

Plus, when you use a chatbot, the entire sequence can be interactive. You can create choices and engage the user on a far deeper level.

Conclusion

There’s way more to Facebook than meets the eye.

I have a strong sense that Facebook marketing isn’t going to decline in the next 2-4 years. It’s going to become exponentially more powerful.

There’s a reason why so many of the hidden marketing tools above focus on Facebook Messenger.

Facebook Messenger marketing has fundamentally changed the game, and it’s done so in two  areas where marketing rises or falls:

  • Interactivity or dialogue — Messenger marketing, even when powered by a bot, has a personal feel. Instead of bullhorn marketing — telling your audience to do, buy, read, visit, watch. You’re asking for their feedback and opening up a conversation.
  • Speed of engagement — Unlike the glacial speed of email marketing (like drip campaigns), Messenger marketing has a much swifter cadence. Many people have a pavlovian response to the crisp ding of their Messenger notifications. They want to see who’s sending them a personal message. This means your open rates and click through rates are shooting up.

It’s not going to last forever. Like the banner ads of decades past, Messenger marketing will lose its luster as people become accustomed to it.

By engaging Messenger marketing now, you’ll have a far stronger advantage.

What Messenger marketing tactics does your brand or business currently use?

The post 17 Hidden Facebook Marketing Tools That Will Increase Your Engagement by 154% appeared first on Neil Patel.

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