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A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest

A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest

There are a lot of tools out there and a ton of SEO reports.

But when you use them, what happens?

You get lost, right?

Don’t worry, that’s normal (sadly). And maybe one day I will
be able to fix that.

But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest. This way, you know exactly what to do, even if you have never done any SEO.

Here we go…

Step #1: Create a project

Head over to the Ubersuggest dashboard and
register for a free account.

Once you do that, I want you to click on “Add Your First Project.”

Next, add your URL and the name of your website.

Then pick the main country or city that you do business in. If you are a national business, then type in the country you are in. If you are a local business, type in your city and click “Next.”

If you do business in multiple countries or cities, you can type them in one at a time and select each country or city.

Assuming you have your site connected to Google Search Console, you’ll see a list of keywords that you can automatically track on the left-hand side. Aside from tracking any of those, you can track others as well. Just type in the keywords you want to track in the box and hit the “Enter” key.

After hitting the “Next” button, you will be taken to your dashboard. It may take a minute but your dashboard will look something like this:

Click on the “Tracked Keywords” box and load your website profile.

What’s cool about this report is that you can see your rankings
over time both on mobile and desktop devices. This is important because Google
has a mobile index, which means your rankings are probably slightly different
on mobile devices than desktop.

If you want to see how you are ranking on Google’s mobile index, you just have to click the “Mobile” icon.

The report is self-explanatory. It shows your rankings over time for any keyword you are tracking. You can always add more keywords and even switch between locations.

For example, as of writing this blog post, I rank number 4 on desktop devices for the term “SEO” in the United States. In the United Kingdom, though, I rank number 16. Looks like I need to work on that. 😉

What’s cool about this report is you can drill down on any
keyword and track your rankings over time. For example, here’s what my site
looks like now…

The purpose of this report is to track your SEO progress. If you are heading in the right direction, your rankings should be going up over time.

Sure, some weeks your rankings will be up and other weeks it
will be down, but over time you should see them climb.

Step #2: Fixing your SEO errors

Once you have created your first project, it’s time to improve your rankings.

Let’s first start off by going to the “Site Audit” report. In the navigation, click on the “Site Audit” button.

Once you are there, type in your URL and click the “Search” button.

It can take a few minutes to run the report, but once it is
done it will look something like this.

Your goal is to optimize your site for as high as an SEO score as possible. Ideally, you want to be reaching for 90 or higher.

Keep in mind that as you add more pages to your site and it gets bigger, it will be increasingly harder to achieve a 90+ score. So, for sites that have more than a few hundred pages, shoot for a score that is at least 80.

As you can see above, I’m getting close to the 80 mark, so I’ll have to get my team to go in and fix some of my errors and warnings.

When looking at this report, you’ll want to fix your critical errors first, then your warnings if you have time. Eventually, you want to consider fixing the recommendations as well.

Click on “Critical Errors” if you have any. If not, click on the Warnings” option. You’ll see a report that looks something like this:

Your errors are probably going to be different than mine, but your report will look similar.

Click through on the first issue on the report and work your way down. The report sorts the results based on impact. The ones at the top should be fixed first as they will have the highest chance of making an impact on your traffic.

If you aren’t sure of what to do or how to fix the issue, just click on the “What Is This” and “How Do I Fix It” prompts.

Again, you will want to do this for all of your critical
errors and warnings.

Once you do that, go back to the “Site Audit” report and scroll down to where you see your site speed results.

Your goal should be to get an “Excellent” ranking for both mobile and desktop devices. If you are struggling to do this, check out Pagespeed Insights by Google as it will give you a detailed explanation of what to fix.

If you are like me, you probably will need someone to help
you out with this. You can always find a developer from Upwork and pay them 50 to 100 dollars to fix
your issues.

After you fix your errors, you’ll want to double-check to make sure you did them right. Click on the “Recrawl Website” button to have Ubersuggest recrawl your site and double-check that the errors were fixed correctly.

It will take a bit for Ubersuggest to recrawl your website
as it is going through all of your code again.

Step #3: Competitor analysis

By now you have probably heard the saying that “content is king.”

In theory, the more content you have, the more keywords you will have on your site and the higher the chance that you’ll rank on Google for more terms.

Of course, the content needs to be of high quality and people have to be interested in that topic. If you write about stuff that no one wants to read about, then you won’t get any traffic.

Now, I want you to go to the “Traffic Analyzer Overview” report.

Put in a competitor’s URL and you will see a report that
looks something like this.

This report shows the estimated monthly visitors your competition is receiving from search engines, how many keywords they are ranking for on page 1 of Google, their top pages, every major keyword they rank for, and the estimated traffic each keyword drives to their site.

I want you to go to the “Top Pages” section and click the button that says “View The Pages That Drive Traffic To This Domain.”

You’ll be taken to the “Top Pages” report.

Here, you will see a list of pages that your competition has on their site. The ones at top are their most popular pages and as you go down the list you’ll find pages that get less and less traffic.

Now I want you to click “View All” under “Estimated Visits” for the top page on your competition’s site.

These are the keywords that the page ranks for.

And you’ll also want to click “View All” under links to see who links to your competition.

Save that list by exporting the results (just click the export button) or by copying them.

I want you to repeat this process for the top 10 to 20 pages for each of your main competitors. It will give you an idea of the keywords that they are going after that drive them traffic.

Next, I want you to click on the “Keywords” navigation link under the “Traffic Analyzer” heading.

You’ll see a list of all of the keywords your competitor ranks for and how much traffic they are getting for those keywords.

This list will give you an idea of the keywords that your
competition is targeting.

Now, by combining the data you saw from the “Top Pages” report and the data you got from the “Keywords” report, you’ll now have a good understanding of the type of keywords that are driving your competition traffic.

I want you to take some of those keywords and come up with
your own blog post ideas.

Step #4: Come up with blog post ideas

You can come up with ideas to blog on using a few simple
reports in Ubersuggest.

The first is the “Content Ideas” report. In the navigation bar, click on the “Content Ideas” button.

I want you to type in one of the keywords your competition
is ranking for that you also want to rank for.

For example, I rank for “SEO tips.” If you want to rank for that term, you would type that into the content ideas report and hit the “Search” button.

You’ll then see a list of blog posts that have done well on that topic based on social shares, backlinks, and estimated visits.

It takes some digging to find good topics because ideally, a post should have all 3: social shares, backlinks, and estimated visits.

When you find a good one, click “View All” under “Estimated Visits” to see the keywords that the post ranks for.

If you write a similar post, you’ll want to make sure you include these keywords.

And you’ll want to click “View All” under links to see who links to your competition. Keep track of this as you will use it later. You can do this by copying the list or by clicking on the export button.

You can also get more ideas by going to the keyword ideas report. So, in the navigation bar, click on the “Keyword Ideas” button.

From there, type in keywords related to what your competition ranks for and you will see a list of long-tail suggestions that are similar.

You can also click on the “Related” link in that report to see a bigger list of related keywords.

And you can click on “Questions,” “Prepositions,” and “Comparisons” to see even more keyword and blog post ideas.

Typically, the more search volume a keyword has the more
traffic you’ll get when you write about it.

Now that you have a list of keywords and topic ideas, it’s time for you to write and publish your content.

If you are new to writing blog posts, watch the video below. It breaks down my writing process.

Step #5: Promotion

I wish SEO was as simple as fixing errors and writing content based on popular keywords but it isn’t.

Remember how I had you create a list of sites that link to your competition?

You know, the ones you got from the “Top Pages” and “Content Ideas” reports.

I want you to start emailing each of the sites linking to your competition and ask them to link to you. See if someone else is linking to your competition. If they are, it shows you that they don’t mind linking to sites in your space. This means that there is a good chance you can convince them to link to you as well.

You’ll have to browse around their site to find their email. But once you do, send off a personal message explaining why your content will provide value to their readers and how it is different/better than what they are currently linking to.

In addition to that, I want you to go to the “Backlinks” report. In the navigation bar, click on the “Backlinks” option.

In this report, I want you to type in your competitor’s domain. You’ll see a report that looks like this:

You’ll be able to see their total link count, link growth over time, and, most importantly, a list of sites linking to your competition.

Now type in a URL of a blog post that your competition has written and that you know is popular (do this in the search bar). Next to it, in the search bar, change the drop-down to “URL” and click the “Search” button.

Once the report is done loading, you’ll see a new list of links pointing to that specific URL on your competition’s site.

I want you to do the same thing. Reach out to all of those
URLs and ask for a link as well.

When doing this, you’ll find that a lot of people will ignore you but you need to think of it as sales. You need to follow up and try to convince people. The more links you get, the higher your rankings will climb in the long run.

Even if you only convince 5 people out of 100 that you
email, it is still not bad as something is better than nothing.

Conclusion

My goal with Ubersuggest wasn’t to create too many reports, but instead, make the tool easy to use so you can generate more search traffic.

And as your rankings and traffic climb, you’ll see within your Ubersuggest dashboard how things are going.

What’s beautiful about this is that it will crawl your site automatically once you create a project. This way, when new SEO errors appear, Ubersuggest will notify you.

So, are you ready to improve your SEO traffic? Go to Ubersuggest and create a project.

The post A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest appeared first on Neil Patel.

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DIS Stockholm Hosts Academic Seminar: ‘Courage That Changes the World’

DIS Stockholm Hosts Academic Seminar: ‘Courage That Changes the World’

Dr. Palmer spoke passionately and personally of civil society leaders, individual acts of courage, courage as a “contagion,” and the beauty of self-sacrifice. As a senior lecturer in the Department of Theology at Uppsala University, he offered the students a secular, yet deeply spiritual, meditation on creating a more humane world.

Dr. Palmer also offered the students practical and inspirational advice for how to make the most of their time in Sweden: from walks in immigrant communities in Stockholm’s suburbs to writing, blogging, and bearing witness to the good in Swedish society while considering how those “back home” could learn from first-hand reports. Around 50 students attended the seminar, almost half the DIS Stockholm student body. After the seminar, students stayed for the Q&A to further discuss how courage can spread through communities.

Learn more about DIS Stockholm

>> DIS Stockholm semester courses

>> Learn more about events at DIS Stockholm

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DIS Stockholm Holds First Academic Seminar: Iran-U.S. crisis 2020

DIS Stockholm Holds First Academic Seminar: Iran-U.S. crisis 2020

Given the current tensions in the Middle East, DIS Stockholm held a seminar with DIS faculty member, Hans Brun who specializes in terrorism and anti-terrorism.

Brun is a PhD student at the Department of War Studies at King’s College, London. He is currently finishing his thesis on the use of hard power policies in Northern Ireland in the late 20th century.

Brun spoke with students about the current U.S.-Iran tensions and prompted them to consider the historical antecedents of the animosity between the two countries. From various perspectives, Brun and the students engaged in discussions as to what has defined terrorism throughout several decades. Brun provided thought provoking questions as to the role of special forces in militaries throughout the world and left the students pondering the sobering future of warfare.

 

Photos courtesy of Student Photographer, Sarah

Learn more about DIS Stockholm

>> DIS Stockholm semester courses

>> Learn more about events at DIS Stockholm

>> Hans Brun’s course, Terrorism & Anti-Terrorism

 

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The Future of Ubersuggest

The Future of Ubersuggest

* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post.

Do you know why I got into SEO?

Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents.

When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day.

I didn’t mind it because that’s life and I needed the money.

At 16, I realized I was too young to get a high paying job, so I did the next best thing… I started a business.

But making $5.75 an hour picking up trash wasn’t enough to market my business, though. The only solution that I could think of was SEO because if you put in the time and effort you can get the traffic for free.

It’s also the main reason I fell in love with it… it
gives the little guy a chance to compete with the big guys
.

And over the years I wanted to pay it forward and help out all of the entrepreneurs and small companies so they can do the same… succeed without having to spend a lot of money.

So, what did I do?

Well over the years, I’ve produced a ton of free content, videos, and guides that help entrepreneurs and marketers of all sizes succeed.

And in February 2017, I decided to take it to the next level by acquiring Ubersuggest for $120,000.

When I first bought it, I had the dream of creating an SEO tool that could compete with the big players that charged $100+ a month, but of course, offer it for free.

The developers that I had at that time estimated that I could do this for $30,000 to $45,000 a month. That was perfect as I had no issue losing that much money each month.

But as we got rolling and kept adding in more features, our
expenses continually climbed. Just look at what I spent in the last month…

I spent $89,930 on hosting so far in January with an estimated spend of $128,680 for February. But again, let’s stick with January…

My back-end development bill from Tryolabs was $47,885 for January.

My data feed from SEO Power Suite, Data For SEO, and Shared Count totaled $75,253 for January.

And of course, my front-end developers as well as my dev-ops team Netlabs, which ran me $22,700.

Then if you add on miscellaneous costs, such as support, design, and project management, I was out another $11,450.

All in all, I spent $247,218 during the month of January 2020.

Keep in mind that my costs are continually rising. As the tool gets more popular, it costs me more.

One of the big reasons for the server expenses is scrapers.

Believe it or not, a lot of companies are scraping our data and continually rotating up IPs and creating fake accounts, which increases our server expenses. Especially when you consider that they are researching vague SEO terms or domains that aren’t cached in our system.

Don’t feel bad for me

Now the purpose of this post wasn’t to make you feel bad or guilty (unless you are scraping me). I just wanted to be transparent about my situation.

Originally, I was hoping that I could convert a portion of the Ubersuggest customer base into agency clients but as we continually move upstream and work with bigger brands, the conversion rate from an Ubersuggest visitor to a paying consulting customer has been low.

As that didn’t work out the way I wanted, which I learned around 11 months ago, it became harder and harder for me to eat the costs as they continually grew and I didn’t have a way to pay for them other than to dip into my own savings.

So, I started searching for solutions, such as turning
Ubersuggest into a non-profit and raise money from foundations to help support
the cost. I tried that for 5 months and I didn’t gain much traction.

I also tried to see if I could get sponsors for the tool who would help cover the costs, but that didn’t work out well either. Instead, many of them offered to buy the company for millions of dollars (some in the 8 figures) but I didn’t want to sell it as I knew their goal would be to turn it into another $100-a-month tool, which didn’t sit well with me.

After running out of options, I had no choice but to make some changes to Ubersuggest (don’t worry it is not closing down). But you can guess what the changes are.

But don’t worry

First and foremost, my goal is still to give as much away for free as I can. Within Ubersuggest, you will still be able to do a lot for free…

Creating projects

You will always be able to create projects and track your rankings. And just like before you always have been limited on the number of keywords you can track and that, of course, is due to costs.

Keyword research

Within the app, you will still be able to see keyword research data.

You’ll see a chart with the latest few months’ traffic volume, data on mobile versus desktop search volume, demographic data, and even keyword recommendations.

And you can, of course, continually find new keywords to target.

Sure, some of the data is blocked, but did you know that
only 14.3% of people used to register for a free account to unlock that data.

In other words, most of you never even registered because the application shows you enough for free without needing to log in.

Content ideas

Similar to before, you can also see popular blog post suggestions for any given keyword.

You’ll also be able to see the top keywords a blog post
ranks for and the backlinks pointing to that URL.

Again, keep in mind the majority of you only looked at the
top 10 results as 14.3% of you registered for a free account to unlock more
data.

Traffic Analyzer

You will still be able to look up any domain and get stats
on it.

Historical data is blocked, but you can see the last few
months which is enough for most of you.

You’ll also be able to see the top pages for any domain and the keywords that page ranks for as well as backlinks.

The same goes for the keywords any domain ranks for.

Some of the data is blocked, but just like before only 14.3%
of you registered to view that data. Which means 85.7% of you are happy with
the free data.

SEO Analyzer

Not much has changed here, you can still analyze over 100 pages on your site and figure out which errors you have.

Here’s an interesting fact: Did you know the average site that goes through Ubersuggest only has 48 pages?

The median number of pages a site has in our system was similar at 43 pages.

And of course, there is the backlinks report, which now
shows new and lost links as well as historical link growth.

Similar to what I mentioned above, very few people really cared to see the blocked off information as only 14.3% of you registered.

My dream

My goal in life is to help people generate more traffic. And I believe Ubersuggest can get better results and give you a fighting chance.

I also want to continually make the tool better. For example, why can’t SEO be automated? If you can have self-driving cars, there is no reason why you can’t automate SEO through artificial intelligence and machine learning.

But with the rising expenses, I was left with 2 options… either shut the tool down (which isn’t an option for me) or figure out a way to cover my expenses.

In the long run, I can’t keep sustaining the loss of $247,218 a month forever, especially when that number is climbing (that’s roughly 3 million dollars a year).

My team and I came up with an interesting concept that we think is fair and hopefully, you won’t be upset about it.

Remember how I said only 14.3% of people register to view more data but 85.7% never register as they were happy with the free data?

Well, nothing will change for 85.7% of you.

As for the 14.3% who register to create projects and track keywords, you can still do that for free. But if you want to add more projects or track a lot more keywords, you can upgrade to a paid plan.

The same goes for keyword research. If you want to view even more data, you can pay for the blocked data. Or if you want to analyze thousands of pages on your site through the site audit, you can also upgrade.

Don’t worry though, I am still following my original
mission.

I promise to always keep Ubersuggest affordable (and mainly free). I decided to take the Netflix/Amazon approach and try to make the cost super affordable (as my goal is to only break-even).

On top of that, I made it a 7-day free trial.

You’ll also find that the pricing varies per country as my costs vary per country. In regions like India and Brazil when someone registers, creates a project and tracks keywords, my expenses are substantially lower than if someone from the United States registers and creates projects and tracks keywords.

The same goes for labor. My support team in India and other regions costs substantially less than the team in the United States or the United Kingdom.

If you also pay annually, you’ll get 2 months free so you can save even more money.

And as I mentioned above, I want to stick to the original mission, which is to help people generate more traffic without having to spend a lot of money.

There will always be a very generous free plan and I am hoping that I can break even by charging for a portion of the application.

What’s next?

Ubersuggest is going to continually get better.

To make things up to you, over the next month or two I am going to release a Chrome extension that will give you tons of insights for free. And of course, if you want a little bit more you can pay.

Here’s what the free extension will look like…

Whenever you perform a Google search you will be able to see
the volume for any search term in any major country. And if you click the “view
all” link you will see more data on that keyword.

You’ll also see the average domain score for any given
ranking page and the number of links you need to rank in the top 10.

As you scroll down and go through each of the ranking
results, you’ll see the domain score for each URL, social shares, and the
backlinks pointing to that search result.

You can even drill down and see the top links pointing to
each URL.

Now if you head over to the sidebar, you’ll see a list of
related keywords as well as data on the top 10 keyword recommendations.

If you scroll a bit more, you’ll see a graph that shows how many backlinks each result has so that way you can see how many backlinks again you roughly need to rank in the top 10.

At the very bottom of the search results, you’ll see data on related keywords.

As time goes on not only will you have the extension, but I
will continually add more and more features for free.

Conclusion

I’m sorry that I have to start covering my costs, but I hope
you understand at the same time.

From my projections, it will take me roughly 6 months to break even, so I am going to be out a decent amount of money over the next 6 months… but that’s life.

I am not looking to recuperate my original investment and I don’t mind that being a loss, but once I break even on a monthly basis I will continue to either open up more stuff for free or consider lowering the monthly pricing if possible.

Again, I am really sorry, but I hope you understand that it isn’t sustainable for me to spend $247,218 a month indefinitely.

I am open to hearing your thoughts or ideas. I also want to let you know I appreciate everything you have done to support Ubersuggest and my site.

The post The Future of Ubersuggest appeared first on Neil Patel.

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The Future of Ubersuggest

The Future of Ubersuggest

* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post.

Do you know why I got into SEO?

Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents.

When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day.

I didn’t mind it because that’s life and I needed the money.

At 16, I realized I was too young to get a high paying job, so I did the next best thing… I started a business.

But making $5.75 an hour picking up trash wasn’t enough to market my business, though. The only solution that I could think of was SEO because if you put in the time and effort you can get the traffic for free.

It’s also the main reason I fell in love with it… it
gives the little guy a chance to compete with the big guys
.

And over the years I wanted to pay it forward and help out all of the entrepreneurs and small companies so they can do the same… succeed without having to spend a lot of money.

So, what did I do?

Well over the years, I’ve produced a ton of free content, videos, and guides that help entrepreneurs and marketers of all sizes succeed.

And in February 2017, I decided to take it to the next level by acquiring Ubersuggest for $120,000.

When I first bought it, I had the dream of creating an SEO tool that could compete with the big players that charged $100+ a month, but of course, offer it for free.

The developers that I had at that time estimated that I could do this for $30,000 to $45,000 a month. That was perfect as I had no issue losing that much money each month.

But as we got rolling and kept adding in more features, our
expenses continually climbed. Just look at what I spent in the last month…

I spent $89,930 on hosting so far in January with an estimated spend of $128,680 for February. But again, let’s stick with January…

My back-end development bill from Tryolabs was $47,885 for January.

My data feed from SEO Power Suite, Data For SEO, and Shared Count totaled $75,253 for January.

And of course, my front-end developers as well as my dev-ops team Netlabs, which ran me $22,700.

Then if you add on miscellaneous costs, such as support, design, and project management, I was out another $11,450.

All in all, I spent $247,218 during the month of January 2020.

Keep in mind that my costs are continually rising. As the tool gets more popular, it costs me more.

One of the big reasons for the server expenses is scrapers.

Believe it or not, a lot of companies are scraping our data and continually rotating up IPs and creating fake accounts, which increases our server expenses. Especially when you consider that they are researching vague SEO terms or domains that aren’t cached in our system.

Don’t feel bad for me

Now the purpose of this post wasn’t to make you feel bad or guilty (unless you are scraping me). I just wanted to be transparent about my situation.

Originally, I was hoping that I could convert a portion of the Ubersuggest customer base into agency clients but as we continually move upstream and work with bigger brands, the conversion rate from an Ubersuggest visitor to a paying consulting customer has been low.

As that didn’t work out the way I wanted, which I learned around 11 months ago, it became harder and harder for me to eat the costs as they continually grew and I didn’t have a way to pay for them other than to dip into my own savings.

So, I started searching for solutions, such as turning
Ubersuggest into a non-profit and raise money from foundations to help support
the cost. I tried that for 5 months and I didn’t gain much traction.

I also tried to see if I could get sponsors for the tool who would help cover the costs, but that didn’t work out well either. Instead, many of them offered to buy the company for millions of dollars (some in the 8 figures) but I didn’t want to sell it as I knew their goal would be to turn it into another $100-a-month tool, which didn’t sit well with me.

After running out of options, I had no choice but to make some changes to Ubersuggest (don’t worry it is not closing down). But you can guess what the changes are.

But don’t worry

First and foremost, my goal is still to give as much away for free as I can. Within Ubersuggest, you will still be able to do a lot for free…

Creating projects

You will always be able to create projects and track your rankings. And just like before you always have been limited on the number of keywords you can track and that, of course, is due to costs.

Keyword research

Within the app, you will still be able to see keyword research data.

You’ll see a chart with the latest few months’ traffic volume, data on mobile versus desktop search volume, demographic data, and even keyword recommendations.

And you can, of course, continually find new keywords to target.

Sure, some of the data is blocked, but did you know that
only 14.3% of people used to register for a free account to unlock that data.

In other words, most of you never even registered because the application shows you enough for free without needing to log in.

Content ideas

Similar to before, you can also see popular blog post suggestions for any given keyword.

You’ll also be able to see the top keywords a blog post
ranks for and the backlinks pointing to that URL.

Again, keep in mind the majority of you only looked at the
top 10 results as 14.3% of you registered for a free account to unlock more
data.

Traffic Analyzer

You will still be able to look up any domain and get stats
on it.

Historical data is blocked, but you can see the last few
months which is enough for most of you.

You’ll also be able to see the top pages for any domain and the keywords that page ranks for as well as backlinks.

The same goes for the keywords any domain ranks for.

Some of the data is blocked, but just like before only 14.3%
of you registered to view that data. Which means 85.7% of you are happy with
the free data.

SEO Analyzer

Not much has changed here, you can still analyze over 100 pages on your site and figure out which errors you have.

Here’s an interesting fact: Did you know the average site that goes through Ubersuggest only has 48 pages?

The median number of pages a site has in our system was similar at 43 pages.

And of course, there is the backlinks report, which now
shows new and lost links as well as historical link growth.

Similar to what I mentioned above, very few people really cared to see the blocked off information as only 14.3% of you registered.

My dream

My goal in life is to help people generate more traffic. And I believe Ubersuggest can get better results and give you a fighting chance.

I also want to continually make the tool better. For example, why can’t SEO be automated? If you can have self-driving cars, there is no reason why you can’t automate SEO through artificial intelligence and machine learning.

But with the rising expenses, I was left with 2 options… either shut the tool down (which isn’t an option for me) or figure out a way to cover my expenses.

In the long run, I can’t keep sustaining the loss of $247,218 a month forever, especially when that number is climbing (that’s roughly 3 million dollars a year).

My team and I came up with an interesting concept that we think is fair and hopefully, you won’t be upset about it.

Remember how I said only 14.3% of people register to view more data but 85.7% never register as they were happy with the free data?

Well, nothing will change for 85.7% of you.

As for the 14.3% who register to create projects and track keywords, you can still do that for free. But if you want to add more projects or track a lot more keywords, you can upgrade to a paid plan.

The same goes for keyword research. If you want to view even more data, you can pay for the blocked data. Or if you want to analyze thousands of pages on your site through the site audit, you can also upgrade.

Don’t worry though, I am still following my original
mission.

I promise to always keep Ubersuggest affordable (and mainly free). I decided to take the Netflix/Amazon approach and try to make the cost super affordable (as my goal is to only break-even).

On top of that, I made it a 7-day free trial.

You’ll also find that the pricing varies per country as my costs vary per country. In regions like India and Brazil when someone registers, creates a project and tracks keywords, my expenses are substantially lower than if someone from the United States registers and creates projects and tracks keywords.

The same goes for labor. My support team in India and other regions costs substantially less than the team in the United States or the United Kingdom.

If you also pay annually, you’ll get 2 months free so you can save even more money.

And as I mentioned above, I want to stick to the original mission, which is to help people generate more traffic without having to spend a lot of money.

There will always be a very generous free plan and I am hoping that I can break even by charging for a portion of the application.

What’s next?

Ubersuggest is going to continually get better.

To make things up to you, over the next month or two I am going to release a Chrome extension that will give you tons of insights for free. And of course, if you want a little bit more you can pay.

Here’s what the free extension will look like…

Whenever you perform a Google search you will be able to see
the volume for any search term in any major country. And if you click the “view
all” link you will see more data on that keyword.

You’ll also see the average domain score for any given
ranking page and the number of links you need to rank in the top 10.

As you scroll down and go through each of the ranking
results, you’ll see the domain score for each URL, social shares, and the
backlinks pointing to that search result.

You can even drill down and see the top links pointing to
each URL.

Now if you head over to the sidebar, you’ll see a list of
related keywords as well as data on the top 10 keyword recommendations.

If you scroll a bit more, you’ll see a graph that shows how many backlinks each result has so that way you can see how many backlinks again you roughly need to rank in the top 10.

At the very bottom of the search results, you’ll see data on related keywords.

As time goes on not only will you have the extension, but I
will continually add more and more features for free.

Conclusion

I’m sorry that I have to start covering my costs, but I hope
you understand at the same time.

From my projections, it will take me roughly 6 months to break even, so I am going to be out a decent amount of money over the next 6 months… but that’s life.

I am not looking to recuperate my original investment and I don’t mind that being a loss, but once I break even on a monthly basis I will continue to either open up more stuff for free or consider lowering the monthly pricing if possible.

Again, I am really sorry, but I hope you understand that it isn’t sustainable for me to spend $247,218 a month indefinitely.

I am open to hearing your thoughts or ideas. I also want to let you know I appreciate everything you have done to support Ubersuggest and my site.

The post The Future of Ubersuggest appeared first on Neil Patel.

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How I Drove 231,608 Visitors to My Site Using This New Channel

How I Drove 231,608 Visitors to My Site Using This New Channel

Just like any marketer, we all fear what we can’t control.

And sadly, for years, a lot of our future is being determined by algorithms.

From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email.

When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.”

Now sometimes these algorithms do adjust in your favor, but
we all know that’s rare in the long run.

But what if there was a way you could drive consistent traffic, not have to deal with algorithms, and not have to spend money on ads?

There actually is. And I bet you’ve never used it before.

Here’s the best part, it’s generated me more than 231,608 visitors and it automated and free. 🙂

How so?

Alright, check this out.

Every time I publish a blog post or anytime I want to drive
traffic to any page on my site, all I have to do is click a few buttons and instantly
I am able to get more traffic.

So how do I do this?

It’s with a free tool I built called Subscribers.

It leverages something that you are familiar with but probably don’t know what it is.

It’s called push notifications.

What’s a push notification?

Does this look familiar to you?

You can receive messages through your browsers. This is
called a push notification.

What’s cool about push notifications is that anytime someone
visits your website you can ask them to subscribe to your site.

And at any time, you can send them a message promoting your
website.

Each time someone clicks on it, you get traffic to your
site.

But here is the best part: not only do you not have to deal with any algorithms, but you also don’t have to worry about people missing your push notification either.

See, unlike email, if you send someone a push notification while they are on vacation or sleeping, the next time they log onto their computer and pull up their web browser (Chrome, Safari, Firefox), they’ll see the push notification.

Here are my stats from some of my most recent push notifications:

How to grow your traffic through push notifications

Head over to Subscribers and sign up for a free account.

Once you add your site and sign up, you’ll need to either
add a piece of javascript to your site or you’ll have to install a plugin.

Whether you are on Shopify or WordPress, Subscribers has a good amount of options for you.

Once you are up and running, you’ll want to head to the
“prompt settings” navigation option in the sidebar of Subscribers.

This is where you control what people see when they come to
your website so they can subscribe.

You’ll want to make sure you have turned on “prompt enabled.” Then select “use custom popup prompt by default” as this will allow you to select what message you show your users.

Here’s what my page looks like.

In my prompt settings, you’ll notice I did a few things:

  1. I uploaded my own image. My site is NeilPatel.com so it makes sense for me to use my own image. For you, it could be your face or your company logo.
  2. For the title and description, you’ll want to clearly state the benefit. I let you know that I am going to send you proven SEO tips and how easy it will be.
  3. You can then test the “subscribe” and “no thanks” button text. I’ve found that text to work well on my site.
  4. As for timing, I like showing the prompt right away as well as showcasing my “subscriber count.” I’ve found that the bottom-right corner converts well for me.

Once everything is set up the way you want, just click “save settings” and you’ll see your prompt on your site.

Here’s what it looks like on the NeilPatel.com site.

When someone clicks on “subscribe” they will see a prompt
box that looks something like this…

And then when they click to subscribe in the prompt box their browser will ask them if they want to subscribe to your site.

It’s so effective I have over 600,000 subscribers. It’s a
lot!

It may take time for your subscriber numbers to build up, but the longer you do it the easier it is. Keep in mind I’ve been doing this for a few years now, that’s how I have been able to build up such a large following.

So, once you have subscribers, what’s next?

How to generate traffic through subscribers

What I like doing is promoting my blog posts through Subscribers.

Just click on the “New Notifications” navigation link.

You’ll now be able to send a message to all of your subscribers. More importantly, you’ll be able to promote a URL or a service or product you are selling.

There are a few key things you’ll want to do on this page if
you want the maximum amount of traffic.

  1. Evoke curiosity – with your headline and description try to pique peoples’ curiosity. This is a simple way to get a ton of clicks. Just like how I asked, “Is SEO Dead?”
  2. Show a large image – when you use a large image, you’ll find that you will get more clicks. Large images don’t show up on all push notifications, it only shows up for users who are on a PC. If you don’t know where to find images, you can use this free stock photography site.
  3. Show custom buttons – this feature also only shows up on PCs and not Macs. But it is still worth using. I’ve found that if I can ask a “yes or no” type of question with my headline, such as “Is SEO Dead?” then when I use “yes” and “no” as the two options in the custom buttons, I get a ton of clicks.

If you follow those 3 tips, you’ll find that you’ll be able
to maximize how much traffic you get from push notifications.

Just look at the push I did on the post about SEO being dead… it drove 16,263 visitors to my blog. That’s a lot of traffic for one push notification.

Don’t forget to set up a Welcome Campaign

Now the best way to generate traffic from Subscribers isn’t to manually send out
notifications.

Yes, manual notifications generate traffic but there is a better way.

Through a Welcome Campaign, you can generate even more traffic.

Think of a “welcome campaign” as a drip sequence like you
would have in email. But this is through push notifications.

So, in the navigation click on “Welcome Campaign.”

From there, you’ll want to click on “create a new campaign.” From there you will see a page that looks like this:

Similar to sending a normal push notification, you’ll want
to use a larger image and use custom buttons as this increases how many clicks
you’ll get to your site.

The other thing you’ll want to do is be careful and not spam.
Don’t send them a message every 30 minutes or anything annoying like that. I
spread out my messages in my drip by at least a few days.

The first notification goes out instantly, but the rest are
spread out.

Once you set up your welcome campaign, just hit save and you’ll be good to go.

As new people subscribe to your site, they will
automatically receive notifications which will increase your traffic.

Just like at my welcome campaign stats, it drives more traffic than manual pushes.

231,608!

That’s how much traffic I’ve gotten just from my welcome campaign and that number continually climbs each day.

Conclusion

Although most of the popular platforms have algorithms that
are hard to crack, it doesn’t mean that all hope is lost.

There are still other ways to get consistent traffic to your
site.

What’s beautiful about Subscribers is that it drives traffic
without you having to deal with algorithms or filters. But it does take time to
see results, just like email marketing, the longer you use it the more traffic
you’ll see.

So, have you tried push notifications or Subscribers before?

The post How I Drove 231,608 Visitors to My Site Using This New Channel appeared first on Neil Patel.

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How I Generated 18,800 Visitors from Google Without SEO or Ads

How I Generated 18,800 Visitors from Google Without SEO or Ads

If you want to get traffic from Google, how would you go
about it?

Chances are you are either going to leverage SEO or pay for
some ads.

But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money like paid ads. And no, I’m not talking about Google News… there is actually an easier way.

It’s so effective that it drove 18,800 visitors to my site in the last 3 months. Just look at the screenshot above.

So, what is it?

Google Discover

Similar to how you have feeds on Facebook, Instagram, and Twitter, did you know Google has a feed for you.

It’s called Google Discover.

If you mainly use Google on your laptop or desktop computer, chances are you haven’t seen it. But if you have the Google mobile app or the Chrome mobile app, you probably have already seen it.

Here’s what it looks like on an iPhone:

This is Google’s version of a social feed.

Here’s how it works… Google Discover results, which appear below the search box on the Google mobile app and Chrome mobile app, show a summary of web pages as cards. These cards are a scrollable list of topics, almost like a social feed, that you can browse on your mobile devices.

Tapping one of these cards from Google search home will send
you directly to the page you just clicked on.

And if you are wondering why you are seeing certain stories
that others may not be, it’s because the recommendations are based on search
history, interactions with Google products, and who you choose to follow
directly via Google Discover.

But here is where it’s getting interesting…

Google Discover is everywhere, you just don’t know it

Discover results for some topics also appear within the
search engine results under the label “Interesting finds.”

If you click one of these stories, it’ll take you directly to that web page, or, if you click to see “more stories” at the bottom of the Interesting Finds card, it’ll bring you to a new Google Discover user interface where you can follow that topic, follow related topics, and explore related Discover listings.

Now if you have a Pixel phone, you’ve seen Discover a lot, but again you just haven’t realized it.

By simply swiping right on your Pixel phone home screen you
get a customizable and personalized feed just like the image above.

Now, you may be wondering, how is this different than just
using Google News? Because they have a top stories section which is kind of
like a feed, right?

Unlike top stories, Discover doesn’t limit rankings to what’s published most recently.

If Google thinks a user would find earlier content
interesting, then Discover might show it. Discover also features videos, sports
scores, entertainment updates such a movie, stock prices, event info for things
like a music festival, and much more.

Google is positioning Discover as a content hub for all of your interests just like Facebook is doing with their feed.

In other words, this is Google’s version of your Facebook
feed.

Similar to following a hashtag on Instagram, you can follow
a topic of interest on Discover. Also, similar to Instagram’s Explore Page, you
don’t need to follow anything to get content you might like. Discover is aiming
to show you content you’d be interested in before you even know you want
it.

The key is “before you knew about it.” Just like how Facebook and Instagram do the same thing.

So, why should you care about Google Discover?

Because it can drive you a ton of traffic.

Just check out one of the clients of my ad agency, Neil Patel Digital. Look at their Discover traffic.

They generated 3.64 million impressions in the last 28 days
and 79,000 clicks to their site.

That’s a ton of traffic. In addition, all of those impressions help with branding.

Now you may not care about branding but the larger your
brand, the easier it is to rank on Google. Brand search volume is more correlated
with rankings than links or domain authority
.

And as Google’s ex-CEO stated:

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

So, all of those impressions you can generate from Discover are great because they will help put your brand out there. It helps with the concept called the Rule of 7, in which when someone sees or interacts with your brand 7 times, they are much more likely to become a loyal customer.

This can also help with Google’s E-A-T algorithm updates. It is the best way if you want to build up your expertise and credibility as an author. Discover is a simple way to help you get there.

So, how can you get more traffic from Discover?

How to optimize for Google Discover

Luckily, it’s not as complicated as SEO and the results happen
much faster. Still not instant, but over time you should see your Discover
traffic continually rising.

Here are 3 simple tips that will help:

  1. Be sure to use high-quality images. Images appear with every Discover result, so relevant and high-quality images that accompany your content is important. And just like with your headlines and titles, try to choose images that are more likely to entice clicks. Images that are shocking or evoke curiosity will do the trick.
  2. Content is king, but if you don’t write about the right stuff then you won’t show up. Check which topics Google suggests following inside of Discover to see if those topics align with your website. If it does, consider using their suggested topics as a guide to what people are interested in and write similar content. Of course, you don’t want to copy others, you want to go above and beyond so you can one-up your competition. Use Brian Dean’s skyscraper technique to do this.
  3. Hopefully, when you’re creating your website content, you’re already taking some time to think about maximizing your content. What do I mean by that? Maximizing your content means thinking about your website as an API for your content. So yes, your content lives on your site, but hopefully, you’re creating it keeping in mind how it can be posted or promoted in other areas so you can secure backlinks and attract social engagement across other relevant channels. To do this you need to focus on topics with shareability, topics that are trending, topics with growing interest, and also focus on leveraging clickbait and enticing titles and headlines. Remember that Google Discover is like a social feed. If you’re only trying to make your content work hard for you on your site, you’re not getting enough out of it.

Once you make a deliberate effort to go after Discover
traffic, it’s time to measure how you are doing.

Analyzing your traffic

Chances are, you use Google Analytics. But to see how well you are doing on Discover, it’s easier if you use Google Search Console.

Head over to Search Console and log in.

Now, on the left side, you’ll see a navigation menu.

I want you to click on “Discover.”

You’ll now see a report that looks something like this.

Compared to the screenshot I showcased earlier, I barely get
any Discover traffic.

Why you may ask?

Do you notice a trend with my chart? Well, I tend to publish content every Tuesday and that’s the day I get Discover traffic.

Similar to any other social network (and unlike traditional SEO), you mainly see traffic as you post new content. It’s not long-term traffic that is consistent, instead, you keep getting quick bursts of traffic.

I only blog once a week, but if I write multiple pieces of
content a day, my Discover traffic would skyrocket.

Conclusion

Whether you are a fan of Discover or not, it doesn’t matter. As a marketer, you need to look at it as another channel.

Data has already shown that it is popular and as long as
Google keeps pushing it, people will use it.

So why not leverage it to your advantage and harness it to drive traffic and sales for your site?

Plus, you should never rely on traffic from just one channel alone because the moment an algorithm change happens, it can crush your traffic. That’s why you need to take an omnichannel approach and leverage any relevant channel out there.

So, what do you think of Discover? Do you use it on your
phone? Have you thought about leveraging it for traffic to your site?

The post How I Generated 18,800 Visitors from Google Without SEO or Ads appeared first on Neil Patel.

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How to Check if Google Manually Reviewed Your Site

How to Check if Google Manually Reviewed Your Site

Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword?

Well, they have an algorithm for that.

But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it.

One way that they try to improve their algorithm is through Search Quality Raters.

What’s a Search Quality Rater?

Google knows that they can always make their search results
better. And one way is to have humans review their listings for any given
keyword.

So, all around the world, Google has
people who manually review websites
. And they review each website based on these
guidelines
.

It’s kind of long and extensive, but it is important that the Quality Raters don’t directly impact rankings.

Instead, they give feedback to the engineers who code up the algorithm so they can make it more relevant to searchers.

Now, the real question is, how do you know your site is
being reviewed?

First, I want you to log into your Google Analytics account and go to the audience overview report.

Then click on “Add Segment.”

Your screen should look something like this:

Then click on “+ New Segment.”

Your screen should look like the image above.

I want you to click “Conditions,” which is under the “Advanced” navigation label. Once you do that, fill out everything to match the screenshot below and click “save”.

Just make sure that when you are filling out the table you are clicking the “or” button and not the “and” button.

Now that you’ve created the new segment, it’s time to see if
any Quality Raters have viewed your site.

How to spot Quality Raters

When you are in Google Analytics, you’ll want to make sure
you select the segment you just created.

If you copied my screenshot, you would have labeled it “Search Engine Evaluators.” And when you select it, you’ll probably see a graph that looks something like the image below.

You’ll notice that no Quality Raters have been to my site
during the selected date period, which is common as they don’t visit your site
daily and, in many cases, they don’t come often at all.

The other thing you’ll notice is that next to the “Audience Overview” heading, there is a yellow shield symbol. If your symbol is green, then that’s good.

Yellow means your data is being sampled.

If you see the yellow symbol, reduce your date range and you’ll eventually see a green shield next to “Audience Overview” like the image below.

In general, it is rare that Quality Raters view your site each month. But as you expand your time window, you’ll be able to spot them.

And once you spot them, you can shorten the date range so the data isn’t sampled and then drill down to what they were looking at on your website.

The key to analyzing what Quality Raters are doing on your site is to look at the “Site Content” report in Google Analytics and that will help you produce results that look like the screenshot above.

To get to that report, click on “Behavior,” then “Site Content,” and then “All Pages.”

What do I do with this information?

The goal of a Quality Rater is to help improve Google’s
algorithm
. And whether they have visited your site or not, your goal should
be to make your site the best site in the industry.

You can do so by doing the following 3 things:

  1. Follow the quality guidelines that Google has released. It’s 168 pages long but, by skimming it, you can get a good understanding of what they are looking for.
  2. Always put the user first. Yes, you want higher rankings, but don’t focus on Google, focus on the user. In the long run, this should help you rank higher as Google’s goal is to make their algorithm optimized for user preferences over things like on-page SEO or link building.
  3. Check out Google’s advice for beating algorithm changes. In that article, you’ll find a breakdown of what Google is really looking for.

Conclusion

If you have Quality Raters browsing your site from time to time,
don’t freak out. It doesn’t mean your rankings are going to go down or up.

And if you can’t find any Quality Raters visiting your site,
don’t freak out either. Because that doesn’t mean that you won’t ever rank well
in Google.

As your site gets more popular, you’ll notice a higher chance of Quality Raters visiting your site over time. This just means that you need to focus more on delighting your website visitors. Create the best experience for them and you’ll win in the long run.

So, have you spotted any Quality Raters in your Google Analytics?

PS: Special shoutout to Matthew Woodward who originally brought the Google Quality Raters segmentation to light.

The post How to Check if Google Manually Reviewed Your Site appeared first on Neil Patel.

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Is SEO Dead? (A Data-Driven Answer)

Is SEO Dead? (A Data-Driven Answer)

seo dead

SEO has been changing drastically over the years.

In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually going up.

With over 9 algorithm changes a day, it’s safe to say that it is no longer easy to manipulate or game Google.

So, is SEO dead?

Well, let’s look at the data and from there I’ll show you
what you should do.

Is SEO dead?

Do you know how many searches take place on Google each day?

Roughly
5.6 billion searches per day
.

That’s roughly 2 trillion searches each year.

Although that’s a lot of searches, there is also a lot of
content being created.

There are roughly a billion blogs on the web.

There are so many blogs that you can find an excessive amount of content on most topics out there.

For example, if you look at the long-tail phrase, “what is digital marketing”, there are only 11,300 global searches a month but a whopping 665,000 pieces of content trying to answer that question.

In other words, the supply is much greater than the demand.

You’ll see even more of this for head terms. Just look at
the phrase “banana”:

640,300 global searches seem like a high number but there are 880,000,000 million results. Sure, some of those results may not be on the food, banana, but still, that’s a lot of content compared to the search volume.

You can still find search phrases where there is more search volume than content but the trend is continually increasing in which content production is exceeding search demand.

On top of that, Google is turning into an answer engine in which they are answering people’s questions without them having to go to a website.

According to Dejan SEO,
they saw CTRs drastically decrease once Google started answering questions.
Just look at this weather search query:

Their clicks from weather-related queries went from 46% all the way down to 7%.

This trend has become so common that the percentage of traffic that Google drives to organic listings (SEO results) has been decreasing over time.

So, does this mean SEO is dead?

It’s actually the opposite.

SEO is not dead

With all of the data, how can that be the case?

First off, all marketing channels become statured over time. It’s just a question of when.

You can say the same thing about Facebook, Instagram,
Twitter, and even email marketing.

Heck, just look at the image below. It was the first banner ad on the Internet.

Can you guess what company created that banner ad? It was
ATT.

Of the people who saw it, 44% of them clicked on it. Now banner ads generate an average click-through rate of 0.5%.

That’s an enormous drop.

And, as I mentioned above, it’s with all channels. Just look at Instagram engagement rates:

It doesn’t matter if it is a sponsored post or an organic post, the trend on Instagram is that engagement is going down.

That’s why you are seeing people like Gary Vaynerchuk and Grant Cardone promoting their phone numbers all over Instagram.

That way they can communicate with their fans directly
without having to deal with algorithms or platforms decreasing their engagement.

But even with those decreasing numbers, you are seeing sponsored posts on Instagram surging by 150%.

In other words, people are still spending money because they
are seeing an ROI or generating enough value in their eyes.

And the same is happening with digital
ad spending
.

The numbers are on the rise because companies are generating
an ROI.

So, how is SEO still not dead?

As I explained above, just because the metrics aren’t going in your favor doesn’t mean that a channel is dead.

Just look at my search traffic on NeilPatel.com.

Not only do I have to deal with Google’s algorithm like you, but my competition includes other marketers who know what I know… yet I am still able to grow my search traffic even with Google’s decreasing CTRs.

When you look at search as a whole (and I am not only talking about on Bing and Google as people also search on other sites and platforms as well) Google still dominates market share with a whopping 94%.

People still use Google and prefer them as their method of search. But what’s changed is how Google is being used.

It used to be where you would use platforms like Instagram
for discovery and Google for commerce (purchasing).

The trend has switched over the years in which Instagram is
being heavily used for commerce and Google is mainly used as a discovery engine.

Just look at this case study by Olay.

Olay sells products related to skincare. One of their products happens to reduce darkness under your eyes.

So, they used to push heavily on ads that sold their
products directly.

But the moment they changed their ads to focus on education by teaching people how to reduce dark circles under their eyes instead of forcing people to buy their products, their ROI went through the roof.

By sending people to educational-based content first (and then selling through the content), they were able to increase click-throughs by 87%, decrease their cost per click by 30%, and increase conversions by 100%.

This is a prime example of how more people are using Google as a discovery engine first instead of a commerce engine.

SEO isn’t dying it is just changing

Now that you know that Google is shifting to a discovery
engine (for both paid and organic listings), there are a few other things you
need to know if you want to dominate the organic listings.

1: Google wants to rank sites you want to see

Their algorithm core focus isn’t backlinks or keyword density, or a specific SEO metric… the focus is on the user experience.

If a site has millions of backlinks but users hate it, the site won’t rank well in the long run.

Look at this case study of the “best grilled steaks.”

Rand Fishkin had all of his social followers do the
following:

Within 70 minutes, the listing jumped to the top spot.

This is what I mean by user signals. You, the end-user, control how Google adjusts rankings.

2. People don’t just use Google. Google gathers data from everywhere.

Google knows you spend hours a day on your mobile device and hours on other sites and applications that aren’t controlled or owned by Google.

So, when they are figuring out what to rank and where to
rank it, they aren’t just looking at their own dataset.

They crawl things like social media and use social signals
to help them better improve their results.

For example, here is a case study on how Google is using social media for search discovery.

Even if you hate the social web, you need to use it more. Not only can it help with your site’s indexing but it can also help with brand building, which indirectly will help boost your rankings as well.

Here are some articles to follow to help boost your social
media presence:

3. Google loves brands

If you don’t believe me, just look at these quotes from Google’s ex-CEO and ex-head of webspam.

They both believe
in brands
.

As your brand grows, you’ll find that your rankings will climb as well.

You saw my search traffic stats earlier in the post, but
here’s a breakdown of how many people found my site by searching for my name in
the last 7 days.

And that number doesn’t even include the misspellings. You would be shocked at how many people spell my name as “niel” instead of “neil.”

Google loves brands. Heck, when you type in “men’s running shoes,” they even have Nike, Adidas, and Asics there.

Branded search volume is more correlated with rankings than links or domain authority.

If you want to build a brand, focus on the social media
articles I linked to above and follow the brand building articles below:

If you are still struggling to build a brand, talk to one of my team members about our Digital PR.

4. Focus on a niche

Do you remember the old-school site About.com?

Over time, About.com tanked in terms of their Google rankings and the business was dying. There were a few reasons why:

  • The site didn’t focus on a single niche… it was about everything
  • The content was mediocre. They didn’t go in-depth but instead just kept things surface level.
  • They had too much content that no one cared to read.

They decided to rebrand as Dotdash and start niching down. So they took the content on About.com and split it into six specific vertical sites.

When doing this they found that a lot of the content didn’t fit into those 6 verticals or wasn’t up to their new quality standard. This caused them them delete roughly 900,000 articles.

From the data, you can see that they got much more traffic by splitting up their content into niched-down sites.

It was so successful that they took one of their new vertical sites and broke it down further into three niche sites. Here were the results:

This helped them grow their revenue by 140%.

If you want to do well in today’s world of SEO, focus on one niche. Google prefers topic-specific sites because that’s what you and everyone else loves.

Just think of it this way… would you rather read medical advice from About.com or WebMD?

WebMD of course.

Another thing they did

5. Future is personalization

Have you noticed that when you search on Google the results you see are different than the results of your friends?

It’s because Google is trying to personalize the results to
you.

Not just on Google search but anywhere you use a Google device… from a smartphone to Google Home to even their autonomous cars.

With all of the data they are gathering, they are better
suited to understand your preferences and then modify the results to that.

Just think of it this way: Every time you visit a place and you are carrying your mobile phone (especially if it is an Android device), Google may be able to potentially use that information to tailor results to you.

With your website, don’t try and show everyone the same message. If you personalize your experience to each and every user, you will be able to rank better in the long run as it will improve your user metrics.

A good example of this is on my blog.

Right when you land there, I let you pick the type of content you want to see and then the page adapts to your interest.

It’s actually the most clicked area on the blog, believe it
or not.

Conclusion

SEO is not dead, it’s just changing.

Sure, click-through rates are going down and Google keeps adjusting its algorithm but that’s to be expected.

Google has made it so you can easily target your ideal customer through SEO or paid ads.

It used to be much more difficult before they came along. That’s why they are able to generate over 100 billion dollars a year in advertising revenue.

Don’t worry about things that aren’t in your control. Instead, start adapting or your traffic and business will be dead.

What do you think about the changing SEO landscape?

The post Is SEO Dead? (A Data-Driven Answer) appeared first on Neil Patel.

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DIS Faculty Member Featured in Glamour Magazine

DIS Faculty Member Featured in Glamour Magazine

The movie Cats features live action humans with extremely detailed CGI cat features. After the release of the trailer for Cats, there was a huge backlash from social media and audiences around the world for the apparently disturbing remake of the musical.

In the interview for Glamour Magazine, Quackenbush discusses why audiences found the trailer to the recently released film so disturbing.

She touches on the ‘uncanny valley’ phenomenon, which occurs when a portrayal is so close to reality that it makes us uncomfortable. She also discusses animal CGI, specifically, and the effects that it may have on the viewer.

Want to read the full article or learn more about the courses taught by Quackenbush?

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