Why I Spent $500,000 Buying a Blog That Generates No Revenue

Why I Spent $500,000 Buying a Blog That Generates No Revenue

(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with Hiten Shah… I used to have hair) In early January 2017, I purchased the KISSmetrics website for $500,000. If you go to the site, you’ll notice that it forwards here to NeilPatel.com (which I will get into later in the post). The $500,000 didn’t get me the company, KISSmetrics, or any of the revenue streams. The parent company, Space Pencil, is…

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Faculty in the Field: Art & Visual Culture Faculty Helle Pagter Showcases Her New Documentary

Faculty in the Field: Art & Visual Culture Faculty Helle Pagter Showcases Her New Documentary

Choreographer-turned filmmaker, and also DIS Art & Visual Culture Faculty, Helle Pagter screened her documentary Travels to the Dance Within (Dansen i os) at this year’s Ballet Festival in Copenhagen. The film follows a group of teenagers from the Royal Danish Ballet School on their journey to the Beijing Dance Academy in China. While in Beijing, the Danish and Chinese dancers learn a piece inspired by the Danish choreographer August Bournonville (1805 –1879). In order to master the Bournonville-inspired piece,…

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Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window

Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window

You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create ultimate guides that are 30,000 words? What’s funny is, I have done it all. I’ve even tested out adding custom images and illustrations to these…

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Spring Students Honored with Academic Excellence Awards

Spring Students Honored with Academic Excellence Awards

DIS faculty members select students who exemplify engaged learners to receive the Academic Excellence award for their program. Last spring, DIS Faculty selected students that demonstrated motivation and intelligence in their courses, fostered collaborative learning environments, and brought class discussions to high academic levels. Each faculty member praised the students for their professionalism inside and outside of class and passion for course topics.   DIS Stockholm Academic Excellence Award Recipients: Global Economics Alexis Jakubowski, Middlebury College Psychology Desiree Sim, Skidmore…

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DIS Students Create AIAS Chapter in Copenhagen

DIS Students Create AIAS Chapter in Copenhagen

Even though you are flying across the world to study abroad in Scandinavia, it doesn’t mean you can’t bring your extracurricular interests with you. Spring 2018 student Kate S. not only continued to explore her interest in architecture and design in her Architecture Design Studio Core Course. But, she also established an abroad chapter of AIAS (American Institute of Architecture Students) – an organization that she is involved with at University of Colorado Boulder – called AIAS Abroad: “AIAS Abroad…

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The Most Vital SEO Strategy I Learned Came From a Google Employee

The Most Vital SEO Strategy I Learned Came From a Google Employee

I don’t think I am the best SEO out there. And I am not the most well-known SEO. But when you have been doing SEO as long as I have, eventually you meet most of the players in the space. And over the years, I’ve met a lot of Google employees. Some of them were in high positions, while others were not. Out of all of the Google employees I met, none of them told me anything that shouldn’t be…

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The Advanced SEO Formula That Helped Me Rank For 477,000 Keywords

The Advanced SEO Formula That Helped Me Rank For 477,000 Keywords

Can you guess how many keywords I rank for? Well, you are probably going to say 477,000 because I used that number in the title of this post. 😉 And it’s true, just look at the screenshot from Ahrefs. It shows the number of keywords I rank for. But what’s crazy is that I am in a super competitive niche… digital marketing. So, are you wondering how I did it? Well, it starts with proper keyword research. See most marketers…

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25 Sales Questions to Qualify Your Leads Faster

25 Sales Questions to Qualify Your Leads Faster

You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially true for sales. Connecting with your lead too early means they won’t be ready to buy. But if you wait too long, they may have moved on to a competitor. Unfortunately, finding the perfect time to connect with a customer is complicated. It’s not like you can set a timer…

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Why Good Site Architecture Is The Only CRO You Need

Why Good Site Architecture Is The Only CRO You Need

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture. Site architecture isn’t just an effort to game search engines into ranking your site higher. It does…

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Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)

Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)

Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve seen this before with SEO, email marketing, Facebook marketing, and many others. It’s a fair question to ask, though. After all, each year brings new trends in marketing, and some tactics can go out of style. It’s worth examining different approaches to see if they’re still effective. The tactic we’ll…

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