Infographic: 14 Ways to Get Backlinks Without Begging

Infographic: 14 Ways to Get Backlinks Without Begging

Are you producing lots of great content on a regular basis but still not seeing organic traffic? The issue may be a lack of external sites linking to you, also known as backlinks. While SEO has evolved over the years, backlinks still remain as one of the most important SEO ranking factors. What you shouldn’t do is get involved in shady link schemes. This is known as black hat SEO, and it is unethical and ineffective over the long run….

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How to Write Meta Descriptions To Boost Your SEO

How to Write Meta Descriptions To Boost Your SEO

How many times have you Googled something and your search results have little to no content below the link? Yeah, that’s the meta description. And every website should have one. If you have a website, then meta descriptions should matter to you. Even if you don’t personally have a website and simply browse online, meta descriptions should still matter to you. A meta description is a website’s final attempt to get your attention and seal the deal with a click-through….

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How to Generate Leads From Webinars

How to Generate Leads From Webinars

Everyone and their Aunt Betty is doing webinars. But it doesn’t mean they’re getting people to sign up and or buy their stuff. You have probably registered for at least a few webinars in the past, right? Even if you registered, it didn’t mean you’d attend. And, if you attended or watched a replay, chances are you didn’t purchase the products or services promoted. Here’s the cold hard truth: most webinar conversion rates aren’t high. You may only get 5%…

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Messenger Marketing & Chatbots: How to 10x Sales & Leads Before Your Competitors

Messenger Marketing & Chatbots: How to 10x Sales & Leads Before Your Competitors

This article is a supplement to our Kissmetrics Webinar this Thursday, February 15th at 10 AM PST / 1 PM EST with Samir ElKoumany, co-founder of Fetch and Funnel. Join here Communication has changed. This may sound like a trendy thing to say at a cocktail party for a lot of people, but for marketers, it should be a wakeup call. We cannot afford to be left behind. We must keep up with our audiences. Over the last 10 years…

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3 New AdWords Retargeting Hacks Guaranteed to Increase App Retention

3 New AdWords Retargeting Hacks Guaranteed to Increase App Retention

Subscription-based companies face a problem. They willingly lower prices to get people in the door. Each monthly charge is only a tiny fraction of their costs. That means it could take months for them to breakeven on each customer. Unfortunately, most people that sign up don’t stick around that long. People who sign up for a new desktop app or install a new mobile one often leave just as fast as they sign-up. If apps can’t keep people around, they’ll…

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How Marketers Are Getting Their Message Across in an Ad-Blocking World

How Marketers Are Getting Their Message Across in an Ad-Blocking World

It used to be so simple. A billboard here. A radio or television commercial there. Perhaps a print ad or two thrown in for good measure. That was your marketing strategy, and it worked. Want to watch the latest episode of The Dukes of Hazzard? You had to sit through that commercial for cereal. Enjoying an article in the new issue of HBR? You at least glanced at the ad for the new Volkswagen as you flipped the pages. Marketing…

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Skyscraper Armageddon: How this Seemingly-Foolproof Hack Often Fails

Skyscraper Armageddon: How this Seemingly-Foolproof Hack Often Fails

Most of my blog posts are long. I shoot for over 3,000 words in almost all of them. Sometimes, I’ll even go over 10,000 words. Because over the years, I’ve seen that those bring in the most traffic. This isn’t new or unique. Many people have found success in going long. But here’s the thing that most people miss: Just because something is long doesn’t mean it’s going to rank well. Length is often a correlation, not a causation. Many…

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The Great CPC Hoax: Why Cost Per Click Doesn’t Matter to Creating High-ROI Ad Campaigns

The Great CPC Hoax: Why Cost Per Click Doesn’t Matter to Creating High-ROI Ad Campaigns

People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?” And my response back to them is always the same: “Why do you care?” See, most people have AdWords wrong. They obsess over the costs. They know that more and more competitors are advertising on the platform, which drives up prices. So they’re zeroed-in on how much they’re going to have to spend. But that’s the wrong approach. They shouldn’t be asking that question. Instead,…

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Recipients Chosen for Spring 2018 DIS Merit-Based Scholarships

Recipients Chosen for Spring 2018 DIS Merit-Based Scholarships

Farah Al Chammas, recipient of the Anders Uhrskov Leadership Scholarship, attends Emory University and is studying at DIS Copenhagen in the Medical Practice & Policy Program for the Spring 2018 Semester. The Anders Uhrskov Leadership Scholarship is a merit-based scholarship established to award students who have demonstrated leadership on their college campuses at home and who are dedicated to enhancing and building upon their global leadership and critical thinking skills while at DIS. Farah is the founder and Co-President of…

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Fall 2017 Students Honored with Academic Excellence Awards

Fall 2017 Students Honored with Academic Excellence Awards

Last fall, award recipients were recognized for demonstrating motivation and intelligence in their courses, fostering collaborative learning environments, and bringing class discussions to high academic levels. Each faculty member praised the students for their professionalism inside and outside of the classroom, and passion for course topics. DIS Stockholm Academic Excellence Award Recipients Global Economics Daria Soboleva, Case Western Reserve University Gender & Sexuality Studies Olivia Woodruff, Purchase College, SUNY Medical Practice & Policy Gabriella Francis Shpilsky, Bates College Philosophy Lauren…

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