Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned

Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned

Everyone’s saying it… video is the future of content marketing! But is it really? Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content. I even wrote a blog post about how I was shifting my content marketing budgets over to podcasting and videos. But, as you know, opinions don’t really matter in marketing. If the data shows something is…

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The Future of Content Marketing: It’s Not What You Think

The Future of Content Marketing: It’s Not What You Think

Have you heard the saying, “content is king?” Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. But that doesn’t mean writing in-depth content that is 1,890 words will automatically get you more search traffic. It just means that the average web page on page 1 contains that many words. I…

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The 34 Marketing Principles I Live By

The 34 Marketing Principles I Live By

Can you guess how long I’ve been a marketer? 7 years? Maybe 10? Guess again. I’ve been a marketer for 18 years now. That’s a long time… And funny enough, I’ve also been an entrepreneur for the same amount of time as I’ve never really held a “corporate” job. Many of you think I am smart, and I am great at marketing. But let me burst your bubble… I am NOT smart, and I am NOT a great marketer. Instead,…

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How to Build Links When No One Will Link to You

How to Build Links When No One Will Link to You

Are you frustrated that no one will link to you? Have you tried all of the basic link building methods like email outreach to find out that none of them are working for you? Don’t worry, we’ve all been there. Everyone says you need to write amazing content to build links. And although that helps, what if I told you it isn’t a requirement. Yes, link building is hard, but not impossible. And if you are struggling to build links,…

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DIS Alumna Gives Keynote Address at Lessons From Abroad Conference

DIS Alumna Gives Keynote Address at Lessons From Abroad Conference

Students had an opportunity to meet professionals in the field of study abroad and discuss strategies on how to use their study abroad experience when applying for jobs or taking the next step after graduation. DIS was represented by speakers Lauren Prunkl, alumna from Spring 2017, and staff member and alumna, Alison Ryncarz. Lauren, keynote speaker of the conference, spoke about how DIS shaped her career path through the professional connections she made in the classroom and on her Field…

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Recent DIS Faculty Accomplishments

Recent DIS Faculty Accomplishments

DIS is proud to have faculty that teach what they do. Alongside teaching at DIS, most faculty have careers that allow them to conduct research, manage companies, work on projects, and meet with clients. Faculty member and brain researcher Troels W. Kjær, MD and Ph.D. has recently written a new book published by Politikens Forlag, titled ‘Klæbehjerne: Bliv bedre til at huske’ (which translates to, ‘Retentive Memory: Get better at remembering’). In ‘Klæbehjerne,’ Troels – in collaboration with journalist Anne-Mette…

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Move Over SEO: How Developers Can Generate You More Traffic

Move Over SEO: How Developers Can Generate You More Traffic

I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer? And no, it’s not because the developer implements changes to your site… they are just able to produce more traffic. What’s crazy about this is that it’s cheaper in the long run than paying marketers. Most of…

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DIS Stockholm Campus Featured in Architects Sweden’s Industry Report 2018

DIS Stockholm Campus Featured in Architects Sweden’s Industry Report 2018

Swedish Architecture firm In Praise of Shadow designed the DIS Stockholm space. Showcased in the report is their work – a hallway and study space which connects classrooms at DIS. Facts about Sweden’s most important trading partners in the architecture sector – Germany, the United Kingdom, France, the United States, and Japan – overlay the photograph. Architects Sweden is an organization and union for architects, interior architects, landscape architects, and spatial planners working in Sweden. Photo: Sveriges Arkitekters Branschrapport 2018…

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My Failed Attempt at SEO (And What I’ve Learned)

My Failed Attempt at SEO (And What I’ve Learned)

Did you know that I’ve failed at SEO before? No, I’m not talking about when I first started my career. This was when I knew SEO like the back of my hand. I’m talking about when I was good enough to get sites ranked on page 1… that’s when I really failed at SEO. And boy was it was heartbreaking! Let’s just say this: I was able to rank a site on page 1 of Google for the term “online poker”…

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A Blog Isn’t a Blog, It’s a Business

A Blog Isn’t a Blog, It’s a Business

I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it was terrible. The post was called, “Winning the Search Engine Marketing War.” It was 412 words long, contained no images, no external links, and it didn’t provide much value because it didn’t teach you anything. But you know what, back in 2005, the blog post was pretty darn good. See, I wasn’t competing with a lot of blogs back then….

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