I Wish I Never Built a Personal Brand

I Wish I Never Built a Personal Brand

Some of you who are reading this know who I am. And many of you don’t. So, for those of you who don’t… My name is Neil Patel, and I am the co-founder of an ad agency called Neil Patel Digital. I’ve also co-founded a few marketing technology companies. I blog about marketing at NeilPatel.com, and in the last 31 days, I was able to reach 1,701,486 people through my blog. I have a decent social following… 927,000 Facebook fans,…

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Environmental Philosophy in the Local News

Environmental Philosophy in the Local News

DIS students and their faculty were recently featured in the local paper called Hvidovre Avis during their Environmental Philosophy course’s Field Study to Køge Bay Strandpark. While on the trip, they toured artificial coastal islands made of dredged sand and dune plants and visited the Hvidovre windmill cooperative. They also met with former MP and Copenhagen mayor Per Kaalund, who supervised the Køge Bay Strandpark project, and spoke to retired politician Erik Frølund-Thomson, who chairs the Hvidovre windmill cooperative. The…

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Summer Architecture and Design Final Showcase

Summer Architecture and Design Final Showcase

Last week, 153 students in this summer’s Session 4: Architecture & Design displayed their final projects at the annual Architecture and Design Final Showcase. 50 pieces of newly designed and built furniture, and close to 150 boards with projects from architecture, interior architecture, graphic design, and urban design, were shown: The Summer Session 4 in Architecture and Design is a crazy one – in seven weeks, furniture students design and produce fully prototyped pieces of furniture and students in architecture,…

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How to Get Around Google’s Latest Algorithm Change

How to Get Around Google’s Latest Algorithm Change

Have you noticed that Google is constantly making algorithm changes? And when they do, they rarely tell you the change they’ve made. They tend to keep it a bit vague, like this… So, do you want to know how got around this algorithm update? Well, before I tell you how, there are a few things you need to know. How Google works Can you guess how many factors there are in Google’s algorithm? It’s over 200! SEO is complicated. If…

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DIS Faculty’s Article Featured as the Cover Story in Time Magazine

DIS Faculty’s Article Featured as the Cover Story in Time Magazine

The August 6th issue of Time Magazine leads with DIS Faculty Lisa Abend’s article focusing on how record numbers of “vacationers are threatening to turn Europe into a theme park” and thereby pushing locals out of the city centers, and how “the continent is pushing back”. Abend identifies the causes for this increase in tourism: from the growth of low-cost airlines and cheaper airfares, to the expanding cruise-ship industry, to Airbnb providing cheaper accommodations, among others. She also highlights what…

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Why Content Marketing Works for Me and Not You

Why Content Marketing Works for Me and Not You

It’s funny, when I meet people who are leveraging content marketing, they always tell me one of two things… Either they can’t figure out how to generate traffic (no matter how many blog posts they publish)… OR They’ve figured out how to generate more traffic, but the traffic hasn’t turned into any sales or new customers and they can’t figure out why. Now, I know what you are thinking… there are so many companies that make millions from content marketing…

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DIS Faculty Member Publishes Book on Urban Green Spaces

DIS Faculty Member Publishes Book on Urban Green Spaces

Our local expert on all things gardening, DIS Faculty, Toby Musgrave, has published a new book Green Escapes: The Guide to Secret Urban Gardens. The book explores over 260 green spaces – parks, courtyards, terraces, and community gardens – in cities around the world. The book functions as a guide of not only what these green sites are and where they exist but also looks into the design and function of the spaces. The book is a culmination of Musgrave’s…

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The Future of SEO: It’s Not What You’re Expecting

The Future of SEO: It’s Not What You’re Expecting

What do you think the future of SEO is? And no, I am not talking about what Google will look like 10 years from now… I’m talking about how you’ll be able to rank your site in the future. You know, that one thing that’ll just skyrocket your rankings. So, what do you think it is? I can tell you this… it’s not link building and it’s not on-page SEO. Sure, those things help, but they don’t skyrocket your rankings….

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DIS Refugee Program Launches with Great Success

DIS Refugee Program Launches with Great Success

In 2018, DIS launched the DIS Refugee Program. This new program is in cooperation with the Foreningen Nydansker which specializes in bringing highly skilled refugees into the Danish labor market, as this group usually struggles the most in finding relevant work in Denmark. DIS welcomed two refugees: Tom, into our Academic Affairs Team, and Reem, into our Student Affairs Team. They started on April 1 and have now finished their three-month internships. The goal was to help provide work experience…

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Why I Spent $500,000 Buying a Blog That Generates No Revenue

Why I Spent $500,000 Buying a Blog That Generates No Revenue

(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with Hiten Shah… I used to have hair) In early January 2017, I purchased the KISSmetrics website for $500,000. If you go to the site, you’ll notice that it forwards here to NeilPatel.com (which I will get into later in the post). The $500,000 didn’t get me the company, KISSmetrics, or any of the revenue streams. The parent company, Space Pencil, is…

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