10 easy tips for better business writing

10 easy tips for better business writing

This is a guest article by William Grigsby. If you are interested in submitting a guest article of your own, be sure to read the guest article guidelines. In a survey that was conducted in 2004 by the National Commission on business writing among some 120 American companies, it was estimated that major corporations spent over $3.1 billion on employees’ deficiencies in writing. Additionally, about 74% of web browsers were found to pay attention to the quality, grammar, and spelling of…

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6 Tips For Sending Your Email Newsletter At The Right Time

6 Tips For Sending Your Email Newsletter At The Right Time

Have you ever noticed that it seems like every single company seems to send their email newsletter at the same time? Usually they’re sent very late at night or extra early in the morning. Which is, funny enough, when most of their audience is sleeping, so we wake up with an overstuffed inbox each morning. I am guessing that you have also run into this somewhat minor annoyance. But it literally is one of my biggest pet peeves. If you…

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Five tips to help you become a better writer

Five tips to help you become a better writer

This is a guest article by Alisa Mayer. If you are interested in submitting a guest article of your own, be sure to read the guest article guidelines. I know why you are here. Your writing is boring, and it has been like that for a while. You get the terrible feeling of procrastination and you have already lost your concentration. The hours seem long, but the paper stays empty. Your mind is all over the place, and your brain shuts…

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How to Outperform Sites Ranking Above You on Search Engines

How to Outperform Sites Ranking Above You on Search Engines

That latest post took days to develop. It’s instructive and inspiring and educational and entertaining. Easily, one of your best yet. But you come to check your traffic data only to find that you’re ranking 70th in the SERPs. In other words, you ain’t gettin no traffic anytime soon. Zip. Zilch. Nada. Unless some crazy person is actually clicking seven pages deep on Google. Which they aren’t. All of that hard work, research, and effort got you almost nothing in…

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How Voice Apps will Change E-Commerce Forever

How Voice Apps will Change E-Commerce Forever

Marketers say that in order to anticipate what the customer wants, you have to know what they’re thinking. With voice apps becoming more and more commonplace — now the customer can actually tell you. Perhaps the biggest evidence that shows a marked shift in how customers search is found within the biggest movers and shakers in both e-commerce and search — Amazon and Google. Google search voice queries show explosive growth of voice search queries (Image Source) Within 2016 alone,…

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6 Marketing Tactics You Can Use to Boost Email Subscribers

6 Marketing Tactics You Can Use to Boost Email Subscribers

If you’ve been involved in marketing for a while, you’ve probably heard the phrase: “The money is in the list.” With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective – both in terms of long-term brand building as well as generating profits. In a 2016 study, 86% of marketers stated that they were planning to increase their upcoming email marketing budgets. For those willing to take the time to grow…

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5 Signs it’s Time for an Email Marketing Makeover

5 Signs it’s Time for an Email Marketing Makeover

These days, just about anyone can create and send out email campaigns to their list of prospects. But just because it’s nearly push-button simple to do, doesn’t mean it always gets the results you want. And if your beautifully-designed, precisely-formatted and succinctly-written email went over like a lead balloon, it doesn’t mean the end of the world. It just means that you should take a step back and consider making some changes to your approach. The thing is, you know…

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4 Data-Backed Conversion Hacks that Cost You Nothing

4 Data-Backed Conversion Hacks that Cost You Nothing

Conversions are in the toilet. Traffic is still coming in. But your bottom line isn’t changing. Sales are slower than ever. People simply aren’t buying right now. It’s not the holiday season. It’s probably just the “off-season” for online sales. No need to worry, right? It’s normal for this time of year… But it’s not. Selling online isn’t only seasonal. Conversions just aren’t happening for you. But there’s a reason. Your conversion rate optimization tactics are outdated. Or you simply…

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New Research Opportunities Announced

New Research Opportunities Announced

Beginning in Fall 2018, interested students can apply for a 3-credit Research Assistant course in Stockholm or in Copenhagen, working individually or in small teams directly with DIS faculty on research projects. Opportunities range across projects in public health, psychology, gender studies, justice and human rights, and environmental science, and the links below include detailed descriptions of each assistantship. Academic Director, Helle Rytkønen, commented on these research initiatives, saying, “We are thrilled that students have the opportunity to be a…

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What Tinder Can Teach Us About Growth Marketing

What Tinder Can Teach Us About Growth Marketing

Just in case you’ve been living under a rock for the past five years, Tinder is a hugely popular mobile dating app that matches potential partners based on user data and proximity. Since the application was launched in 2012, it has experienced explosive growth. Within two years, Tinder boasted 800 million swipes every single day. As of 2017, that daily figure is 1.6 billion. So what makes Tinder so special, and what can we learn from Tinder’s growth that we…

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