Stop Targeting Keywords and Start Targeting Customers

Stop Targeting Keywords and Start Targeting Customers

For years we’ve all been taught that the first step to creating content that ranks is to target keywords. For years, the ability to rank high in SERPs seemed to rely heavily on two things. First, pick keywords that are high traffic and low competition. Then, practice keyword density. This is no longer true. In fact, Google views too high of a density as keyword stuffing, which they will punish. Keyword research is still important, but the way we should…

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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second, we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. In fact, depending on your target audience and competition, Google may not even be your best traffic source. Take Upworthy, for example. This site, which has a…

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What is an SSL Certificate and How It Can Help Your Website

What is an SSL Certificate and How It Can Help Your Website

You might be wondering: “Why is my website showing up as an unsecured site in Google Chrome?” The answer is because you don’t have an SSL certificate that converts your pages into secure, encrypted HTTPS pages. Some people may think that there’s no need for an SSL certificate if your website isn’t used to store or process sensitive information, or that an HTTP protocol is enough. That may have been the case a decade ago, but it simply doesn’t hold…

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Continued Collaboration: Spring 2018 International Educators Workshop

Continued Collaboration: Spring 2018 International Educators Workshop

The participants experienced a mini-semester in a week. They attended classes and field studies, learned a bit of Swedish, participated in discussion sessions, visited DIS housing options, and met with faculty and current students. Highlights included a meeting at Swedish Parliament with Rossana Dinamarca, a Chilean exile and Swedish Left Party politician; and a visit to Stockholm’s South Hospital (Södersjukhuset) and Department of Clinical Research, where participants learned more about the hands-on clinical perspective students obtain in the course Translational…

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Why Live Video Is Your Next Big Win (and How to Start Dominating Today)

Why Live Video Is Your Next Big Win (and How to Start Dominating Today)

Live video commands the attention of the business world. Projections show that live streaming will be worth a staggering $70.05 billion by 2021. Unlike ever before, people have a means of interacting with their favorite brands. They can do this at the exact moment that those brands are reaching out. This means that potential customers can (and often do) direct the action. Here’s the good news: You can use live video to engage your customers at the starting price of…

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7 Reasons Why Nobody is Reading Your Content and How to Grab Their Attention

7 Reasons Why Nobody is Reading Your Content and How to Grab Their Attention

Content, content, content. It seems like content is the only thing anyone can talk about these days. You’ve probably read post after post about how “content is king” at least a dozen times. However, despite your best efforts, you can’t seem to see what the content hype is all about. You write blog posts. You create videos. You participate in social media. And yet, crickets. You’re creating content, but it’s not getting you very far. Unfortunately, creating content isn’t enough…

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5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going bankrupt that we never would have expected to see disappear ten years ago. Take Toys”R”Us for example. After more than 60 years in business, they are liquidating and closing all of their remaining U.S. stores. On the other hand, the digital world is an exciting place to be, with business owners starting their very own digital brands and competing in…

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Landing Pages Are Overrated. Here’s Why and What You Should Do Instead

Landing Pages Are Overrated. Here’s Why and What You Should Do Instead

I used to hate building landing pages. I’ve certainly made mistakes and had to learn some things the hard way. For a long time, my landing pages just didn’t work. They were weak and barely converted. Landing pages are being praised as the magic answer to all of our conversion problems, but it’s not as easy as some people think. Don’t fall into the trap of thinking you can build a landing page and presto, your conversions will skyrocket. The…

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Here’s How to Rank for Multiple Keywords with One Piece of Content

Here’s How to Rank for Multiple Keywords with One Piece of Content

Keyword targeting is dead. Algorithm changes such as Google’s RankBrain have all but killed your ability to rank well using keyword targeting. I bet you’re wondering why I’m about to talk about ranking for keywords then, right? Well, there’s a difference between using keywords and targeting keywords. Keywords are just phrases that people type into search boxes to describe what they’re looking for. They help search engines sort through the billions of potential websites and posts to find relevant content….

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One Year Later: Remembering Leah and Linsey

One Year Later: Remembering Leah and Linsey

Held at DIS, the group gathered around the Copenhagen bench engraved with Leah and Linseys’ names. Executive Director Malene Torp spoke, sharing that if we were to learn from a tragedy like this – one so difficult to understand – then it would be to live life to the fullest, just as Leah and Linsey did during their study abroad semester. Following, the group joined in a moment of silence. Students from Stonehill College spoke about Linsey as someone who…

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