Podcasts: Your Next Great Marketing Channel, Or Just a Fad?

Podcasts: Your Next Great Marketing Channel, Or Just a Fad?

When it comes to reaching engaged, relevant audiences, which marketing channels truly shine? Social media? Email? Webinars? How about podcasts? “Podcasts?” I can hear you thinking, “you mean those radio shows that were popular in the early 2000s?” Sure, podcasts may have hit critical mass thanks to Apple iTunes and the iPod back in 2004, but new research is showing that small businesses and brands alike are taking another look at the podcast as a formidable marketing tool. Of course…

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What Facebook Watch Will Mean for Marketers

What Facebook Watch Will Mean for Marketers

It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video. Videos range from mini documentaries to live sporting events, courtesy of partnerships with…

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How to Build a Lead Magnet Into Your Product to Fuel Growth

How to Build a Lead Magnet Into Your Product to Fuel Growth

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value in exchange for their contact information that you can then use to nurture a relationship that hopefully leads to a sale. The value-offer of lead…

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How to Map Behavioral Metrics Into Your Key Business Drivers

How to Map Behavioral Metrics Into Your Key Business Drivers

Analytics is a blessing to marketers because of the wealth of data it provides. It’s “the most measurable medium.” Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows them to fine-tune even the most minute aspects of their campaign, thereby improving customer satisfaction and increasing sales. But this also…

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Why Segmentation is Vital to Your Marketing Success

Why Segmentation is Vital to Your Marketing Success

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s little-used beyond the realm of email marketing. Let’s take a closer look at the various marketing channels that can (and should) be segmented for better…

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5 Lies You Tell Yourself About Your Analytics (And How to Fix It)

5 Lies You Tell Yourself About Your Analytics (And How to Fix It)

Consulting data is good. But being a slave to data, is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. The solution is to uncover those biases and misunderstandings that lead you astray. It’s not easy. Or even intuitive. But it’s the only way to avoid these five analytics blinders. Here’s how it strikes when you least expect it. Here’s why…

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Drill Down Into Key Segments to Understand and Improve Your Funnel

Drill Down Into Key Segments to Understand and Improve Your Funnel

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some are narrower, allowing for a limited number of use cases, while others are more full-featured with advanced conditions, date ranges, and advanced segmentation. Kissmetrics has…

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The ultimate guide to find inspiration for your writing

The ultimate guide to find inspiration for your writing

This is a guest article by Richard Nolan. If you are interested in submitting a guest article of your own, be sure to read the guest article guidelines. Every writer knows that losing an inspiration may lead to the catastrophic results. You are no longer interested in creating captivation content, you do not want to visit workshops to boost your skills, you forget to check grammar and spelling, and you actually do not care whether the results will satisfy your clients….

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Scaling Engagement: 5 Strategies to Connect With More Customers

Scaling Engagement: 5 Strategies to Connect With More Customers

There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience on a daily basis. Tara Walpert Levy, managing director at Google, writes: “In the accelerating swirl of chaos, excitement, and yes, sometimes fear, the brands that win will prioritize engagement over exposure. They will flip the traditional approach of using mass reach to connect with the subset of people who matter on its head.” To scale…

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Underperforming Mobile Pages are Sabotaging Your Revenue. Here’s How to Fix Them.

Underperforming Mobile Pages are Sabotaging Your Revenue. Here’s How to Fix Them.

Your site gets more traffic from mobile devices than desktops. So… why are your mobile conversions so low? That’s what matters most after all. Right? Right. The typical reason? Your site sucks. Plain and simple. It’s hard to use. The organization is a mess. And it’s slow as a snail. But there’s good news and bad news. The good news is that the fix is easy. Just build a new site. The bad news is that you can’t always do…

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