How to Dominate Google in 2019

How to Dominate Google in 2019

You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results. And you have no choice but to leverage SEO as a tactic because everyone else is doing it. So, what should you do? Well, the first thing you need to do is adjust how you think about…

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Why Being the Loudest Makes You the Weakest

Why Being the Loudest Makes You the Weakest

What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts. You know… one of those images like the one above. And if…

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If I Had to Start a Blog From Scratch, I Would…

If I Had to Start a Blog From Scratch, I Would…

You’ve seen me and thousands of other marketers talk about how to make a blog popular. But if you don’t set up your blog correctly, you won’t do well no matter what kind of marketing you do. And no, I am not talking about the technical setup of your blog. I am talking about the foundation. From what you are blogging about, to how you structure your content… there are a lot of basics people get wrong. And if you…

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DIS Academic Seminar Night Focuses on Happiness

DIS Academic Seminar Night Focuses on Happiness

Professor Angner spoke about the science and philosophy of happiness, from the intersection between economics, philosophy, and psychology. Additionally, he talked about what it means to be happy and how we can study happiness – topics that are especially exciting for students in the Neuroscience, Psychology, and Public Health Programs. Erik has written articles about happiness and well-being in a number of academic publications such as the European Journal for Philosophy of Science, Journal of Happiness Studies, Journal of Economic…

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DIS Faculty Releases Book on Ancient Macedonia

DIS Faculty Releases Book on Ancient Macedonia

DIS faculty member Thyge C. Bro and co-author Nanna Westergaard-Nielsen recently released their book Makedonien – Europas første stormagt (Macedonia – The First Great Power of Europe). The book takes readers to Macedonia during the time of Philip II and Alexander the Great. It shows how Macedonia was a place of cultural and political importance in the 4th century BC, and highlights how Hellenism influenced European development and identity. Thyge and Nanna held a release event at DIS where they…

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The 7 Biggest SEO Lessons I Learned from a Google Employee

The 7 Biggest SEO Lessons I Learned from a Google Employee

In the past, I broke down the most vital SEO strategy I learned, which came from a Google employee. This time I thought I would do something similar and share the 7 biggest SEO lessons that I learned from a Google employee. Some of these things you may already know, but most you probably aren’t too familiar with. And of course, I am not telling you anything that would jeopardize my relationship or the career of the Google employee. So…

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Fall 2018 International Educators Workshop

Fall 2018 International Educators Workshop

The participants experienced a mini-semester in a week. They attended classes and Field Studies, learned a bit of Danish and Swedish, participated in discussion sessions, visited DIS housing options, and met with faculty and current students. Nearly half of the participants lived with Homestays, and everyone enjoyed a Hygge Dinner in a Danish home. Highlights during the Copenhagen part of the workshop included a range of exciting Field Studies. Examples include a meal and presentation by the renowned New Nordic…

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Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned

Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned

Everyone’s saying it… video is the future of content marketing! But is it really? Similar to you, I noticed that trend over a year ago, and I decided to listen to everyone who told me to focus on videos instead of just text-based content. I even wrote a blog post about how I was shifting my content marketing budgets over to podcasting and videos. But, as you know, opinions don’t really matter in marketing. If the data shows something is…

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The Future of Content Marketing: It’s Not What You Think

The Future of Content Marketing: It’s Not What You Think

Have you heard the saying, “content is king?” Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. But that doesn’t mean writing in-depth content that is 1,890 words will automatically get you more search traffic. It just means that the average web page on page 1 contains that many words. I…

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The 34 Marketing Principles I Live By

The 34 Marketing Principles I Live By

Can you guess how long I’ve been a marketer? 7 years? Maybe 10? Guess again. I’ve been a marketer for 18 years now. That’s a long time… And funny enough, I’ve also been an entrepreneur for the same amount of time as I’ve never really held a “corporate” job. Many of you think I am smart, and I am great at marketing. But let me burst your bubble… I am NOT smart, and I am NOT a great marketer. Instead,…

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