How to Run an E-Commerce Business As Your Side Hustle With Just 15 Hours a Week

How to Run an E-Commerce Business As Your Side Hustle With Just 15 Hours a Week

44 million Americans reportedly have a side hustle. It seems like just about everyone is looking to get a piece of the gig-economy action. And it’s no surprise why. Running a side-hustle can give you an incredible sense of freedom. You can be your own boss, bring in some extra income, and work on projects you’re genuinely passionate about. Unfortunately, it all takes time. If you’re not strategic about how you run your e-commerce side hustle, it can actually feel…

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6 Instagram Marketing Trends To Be Aware Of In 2018

6 Instagram Marketing Trends To Be Aware Of In 2018

Last year, my friend checked her Instagram engagement numbers and noticed something unusual. They tanked. “I used to get lots of likes and comments, but now it has totally dropped off,” she told me. I asked her what she was doing differently. Her answer? “Nothing.” And that was the issue. Instagram has changed a lot since it first launched in 2010. They now have 800,000,000 monthly active users. And while that number is incredible, what is more striking is the…

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How these 10 Trendsetting Companies use Product Tutorials to Activate Every Single Sign Up

How these 10 Trendsetting Companies use Product Tutorials to Activate Every Single Sign Up

If you’re looking to take your business to the next level and help your products stand out, you can’t afford to ignore the power of product tutorials. Ever tried to use a product without any instructions? It’s not a fun process, is it? Product tutorials solve that problem by helping current and future customers understand the value of what you’re selling because they showcase exactly how to use it. But when a product tutorial is too lengthy, too complicated, or…

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Featured Snippets: A Data Driven Way to Rank Faster

Featured Snippets: A Data Driven Way to Rank Faster

If SEO were an Olympic sport, it would be race walking. Everyone is after that first place slot – but it’s a long, slow, and strategic path to getting there. By now, just about every marketer knows the basics of how to rank. Find and target the right keywords. Create high-quality content that your audience is looking for. Prove time and time again that Google should value your content – and that it’s worth showing off to their users. It’s…

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Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement

Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement

Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such tidbit recently came to light, and it’s definitely worth your attention. Namely, Facebook has started taking steps to change the Organic Reach of pages on their platform. And that has some implications for everyone. It doesn’t matter if your Facebook Page…

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Why Understanding Your Customers is the Only Marketing Strategy You Need

Why Understanding Your Customers is the Only Marketing Strategy You Need

We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how many social followers we have. We can watch our number of website visitors grow. But how do we know what is really successful? When it comes down to it, there is only one judge for a successful marketing campaign. The customers. There are dozens of “how to” guides and “best practices” marketers can follow. But the…

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The Ultimate Social Checklist: 7 Steps to Follow for Every Post

The Ultimate Social Checklist: 7 Steps to Follow for Every Post

Promoting on social can feel like a popularity rollercoaster. One minute, you’re on top. Your post is taking off – skyrocketing through timelines and racking up likes and shares. But the next time you post? Crickets. The likes are trickling in, comprised mainly of your team members and the intern’s mom. It’s like everyone forgot about you. Not knowing how your target audience is going to react can be stressful. Putting time, money, and effort into creating a social strategy…

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6 Google AdWords Hacks To Drive More Local Foot Traffic

6 Google AdWords Hacks To Drive More Local Foot Traffic

Who said retail was dead? According to the National Retail Federation, brick and mortar retail stores had a net increase of over 4000 store openings in 2017. For each company that closed a store, 2.7 companies opened stores. Although department stores stayed the same, Superstores thrived. With e-commerce achieving a sales growth of 24.8% in 2017 compared to the previous year, mark my words, it’s booming. But consumers are still flocking to local stores. The main reasons in-store shoppers prefer…

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March for Our Lives: DIS Student and Alumni Participation

March for Our Lives: DIS Student and Alumni Participation

The March for Our Lives rally was organized in solidarity with the marches happening across the U.S. on March 24, 2018. At the rally, Samantha spoke in front of a crowd of hundreds, saying: “I am incredibly honored and humbled to have been able to speak on such an important issue. Throughout this year, I have been able to analyze the U.S. from the perspective of a European student and the opportunity to observe what works in Denmark versus what…

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The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales

The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales

Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. There is always a new platform emerging for marketers to look into and master to stay ahead of the trends. And with algorithms on big platforms like Facebook always evolving, you have to stay on your toes as you figure out how to engage on them. However, through all the change, there is one thing that remains consistent:…

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