Introducing Sherlock — User Engagement Scoring for SaaS Businesses

Introducing Sherlock — User Engagement Scoring for SaaS Businesses

We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is a user engagement scoring application built specifically for SaaS businesses – for whom user engagement is…well…pretty much the whole point. We built Sherlock to help SaaS businesses finally wrap their arms around the elusive beast that is user engagement – to make it tangible and accessible. Oh…and actionable. Very actionable. Sherlock is…

Read More Read More

The Definitive Guide To Leveraging Social Media for Online Sales

The Definitive Guide To Leveraging Social Media for Online Sales

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Marketers everywhere are trying to harness social media to improve customer experience, boost brand awareness, and increase sales. Andrew Hubbard turned a $4,000 investment in Facebook ads into $36,449 in profits. And, it’s not just for marketers. Online retailers are also using social media to drive revenue. A…

Read More Read More

6 Tips for Building Your Marketing Career

6 Tips for Building Your Marketing Career

You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? That’s a different ballgame with its own set of rules. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026…

Read More Read More

User Engagement: The Most Important KPI You’re not Tracking (but should be)

User Engagement: The Most Important KPI You’re not Tracking (but should be)

“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC). Measuring Customer Engagement is a key tool that will help you achieve that goal, as it will allow you to increase your trial conversion rates, which directly reduces CAC. And it will help you lower your churn rates, which directly increases LTV.” – David Skok, https://www.forentrepreneurs.com/customer-engagement/…

Read More Read More

Anchor Text SEO: Everything You Need to Know in 2018

Anchor Text SEO: Everything You Need to Know in 2018

There’s a lot of conflicting information about anchor text out there. One site tells you to focus as heavily on your keywords as you can. Another tells you to stay as far away from any kind of anchor text and backlinks as possible. And another says anchor text doesn’t matter. What are you supposed to believe? Knowing what anchor text can improve your SEO strategy isn’t always easy – especially when you have a dozen conflicting messages trying to tell…

Read More Read More

How To Use Google Images to Drive E-commerce Sales Before Your Competitors Catch On

How To Use Google Images to Drive E-commerce Sales Before Your Competitors Catch On

What if the biggest source of your SEO traffic wasn’t from the front page of Google? At least, not the front page exactly. Imagine that there was a backdoor of sorts that could lead to a healthy amount of organic traffic. It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site. If that situation were to…

Read More Read More

Academic Seminar Features Neurologist Karl Sallin

Academic Seminar Features Neurologist Karl Sallin

Sallin presented his studies on Resignation Syndrome (RS). According to an early description, the patients are “totally passive, immobile, and lack tones, are withdrawn, mute, unable to eat and drink, incontinent and not reactive to physical stimuli or pain.” Even though these symptoms are comparable to apathy or other well-known stress-related diseases, RS was not an officially recognized diseased before 2014. Since then, just over 1,000 cases have been documented. What makes RS so remarkable is that it seems to…

Read More Read More

Why Problem Solving Should Be The Only Value Proposition You Use

Why Problem Solving Should Be The Only Value Proposition You Use

There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer problems. P&G invented a better way to mop with the Swiffer. Warby Parker created affordable, stylish glasses. Steve Jobs of Apple introduced the iPhone as a “smarter mobile device.” These brands manufactured their own value propositions by solving problems. They are creative problem solvers. In the spirit of these creative…

Read More Read More

Benno Lüders Represents DIS at Nordic Game Jam

Benno Lüders Represents DIS at Nordic Game Jam

The Game Jam, which spans over three days and challenges participants to join a team and create a game in 48 hours, includes talks, workshops, and a roundtable where visitors learn about the newest tools, insight into the best game design practices, and hear inspiring stories from professional speakers from all over the world. The roundtable event took place on April 16th and included teachers and educators from different universities and organizations involved in game development in Copenhagen. Some of…

Read More Read More

A Special Tribute for this Year’s Homestay Host Anniversary Celebration

A Special Tribute for this Year’s Homestay Host Anniversary Celebration

Among this year’s guests of honor, we had the pleasure of thanking Marianne and Per, who have been wonderful Visiting Hosts for more than 50 students through the years! Many of Marianne and Per’s previous students had submitted greetings, including Katie, who visited the family in the fall of 2016: Per and Marianne were incredible visiting host parents. I think my favorite moment with Per was when he decided he wanted to play Wii bowling and that it was Denmark vs. USA. He…

Read More Read More

Skip to toolbar